Jul 18 2012
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Malted beverage brand Barbican goes for redesign
Wednesday, Jul 18, 2012
Dubai: The branding agency Iluo has been signed up by Aujan for the flavoured malt drink Barbican. The design exercise will involve a relaunch that addresses both the physical and visual aspects of the brand. Aujan had earlier gone for a rebranding programme on the Rani brand in 2010. “We believe that globalisation does not necessary mean standardisation, especially for FMCG products which are vehicles that unite and reveal the personality of the consumers,” said Chris Brun, CEO of Iluo.
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