UAE among the top Arabic participants

The participating organizations include Abu Dhabi Media and Twofour54 from the U.A.E., MBC Group from KSA, Al Jazeera net from Qatar and others.

The largest TV exhibition conference expands its scope to provide digital, mobile providers and advertising brands unique opportunities to make use of the latest content breakthroughs

The 49th edition is expected to host more than 11,000 decision makers from over 100 countries

Dubai, 20 February 2012 - MIPTV, the leading international content market and showcase for television and digital entertainment, is set up to shape the future of communications networking as it provides unique opportunities for business executives, creative producers and top talents in TV, Film, Digital, Media & Advertising, Production and Distribution industries to connect, meet up, join efforts and take their business to the next level.

The event's 49th edition that will be held in Cannes (France) from 1-4 April 2012, is expected to host more than 11,000 decision makers from over 100 countries according to Ted Baracos, Director Market Development at MIPTV.

He added that the largest platform for the TV world is expanding its scope to provide digital and mobile providers and advertisers from all over the world with unique opportunities to be exposed to the latest developments in creating, producing, licensing, financing, distributing state-of-the-art content across all platforms.

Bassil Hajjar, Middle East Representative, MIPTV said: 'The event represents a unique opportunity for Arab producers, film makers and advertising brands in the region to meet up the world's key decision-makers in these industries and take advantage of the latest breakthroughs, discover future trends and trade content rights on a global level and make use of the opportunities to distribute their programs in different parts of the world'.

He expected that 10 to 12 Arabic countries will be participating in the event and mentioned that the UAE is among the top Arab participants in terms of number of organizations followed by Lebanon, Qatar and the rest will come gradually. The participating organizations include Abu Dhabi Media and Twofour54 from the U.A.E., MBC Group from KSA, Al Jazeera net from Qatar and others.

The 2012 edition will have a special focus on digital innovation and distribution, fiction screenings and co-productions, kids' animation and live action, branded entertainment and 3DTV. Key speakers include Josh Sapan, President and CEO, AMC Networks Inc., who will deliver a Media Mastermind keynote address on the value of original programming and how to create entertainment brands of distinction in an increasingly competitive world. Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will highlight key strategies to create compelling content that engages audiences in new and innovative ways and builds emotional connections across multiple consumer touch points.

MIPTV is preceded by 3 pre-market accelerator events: MIPCube is the innovation lab for the future of TV, a two-day high-level live learning and networking event that creates new links within the TV industry's community of game-changers; MIPFormats is the largest gathering of the world's leading producers, commissioners, buyers, distributors and aspiring creators of breakthrough formats; MIPDoc is where key international buyers, sellers, producers and commissioners of documentary and factual programmes can easily discover new content, network and do business.

-Ends-

About Reed MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2011 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

About MIPTV (1-4 April 2012)
MIPTV is the world's leading gathering for the international TV and media industry in all its forms. The event 49 edition that will be held in Cannes (France) from 1-4 April 2012 represents a unique platform to make beneficial deals, new connections and unlock new business opportunities for various industries. The 2012 edition will have a special focus on fiction screenings & co-productions, kids' animation and live action, branded entertainment and 3DTV as well as three separate accelerator events 30-31 March for documentary screenings, format business, and digital innovation.

For further information, please contact:
Bassil Hajjar
Authorized Representative
MIPTV & MIPCube, MIPFormats, MIPDoc
MIPCOM & MIPJunior
in the Arab World
TEL: 00971 4 3434 000
FAX: 00971 4 343 0001
bassilhh@emirates.net.ae 

Ziyad Al Ibrahim
Venture Communications
+9714-3612729
Ziyadalibrahim@venture-com.com

© Press Release 2012