International franchising consultancy sees huge potential for home grown brands looking to branch out
DUBAI: The Middle East's franchising industry offers huge scope for growth, but not from the traditional influx of international brands; home grown brands are poised to take to the global market according to international franchising consultancy, FranCorp.
"The future is great for the regional franchising industry as it is a growing industry. The demand and growth is consistent and there is awareness of the benefits of franchising in the Middle East. There is a lot of scope for home grown brands to go international," said Chirine Ajami, Senior Consultant & Director for FranCorp ME.
FranCorp, exhibiting and leading the educational programme at this month's Franchising Middle East (FME) exhibition in Dubai, has provided franchising consultancy services for more than 30 years. Based in the US, Francorp has advised more than 8,000 companies and developed over 1,000 successful franchises.
The eighth edition of FME will take place on March 14-16, 2011 at the Sheikh Saeed Hall 1 at Dubai World Trade Centre.
Within the Middle East, FranCorp is currently working with a number of entrepreneurs operating in various industries - from hospitality to retail and healthcare - all looking to take their brands international. FranCorp's participation in this year's FME will be instrumental in this, with the consultancy bringing ten brands to the show.
"We have been exhibiting at FME for the past six years. It is very important to have a presence at this exhibition. Through our participation we want to answer all queries pertaining to franchising, support our clients who are participating at the show, and provide proper guidance to visitors to FME," said Ajami.
FranCorp will also be hosting a seminar entitled 'Franchising: The Art of Reproduction' at the FME exhibition. The seminar will tackle the realities of franchising, how to raise capital, structuring a franchise and operational issues.
"FranCorp is one of the leading franchising consultancies worldwide and we are proud of their continued support of the Franchising Middle East exhibition. The FranCorp seminar is a real value-add to the show and will provide insight into this successful business solution for both exhibitors and visitors alike," said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), the organiser of FME.
FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association). The exhibition facilitates direct communication between entrepreneurs and potential franchise buyers from the region and beyond. For more information visit www.franchisingme.com
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About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and the Dubai, Entertainment, Amusement and Leisure (DEAL).
A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.
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