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LINK Development and Get Real Health Partner to Revolutionise Healthcare in the Region

LINK Development and Get Real Health Partner to Revolutionise Healthcare in the Region

Half of the US$ 250 billion Global Health Spend by 2015 will be in the Arab Region

LINK Development to provide patients and families in the region with Get Real Health's InstantPHR™ patient engagement tools for managing wellness, chronic diseases, accessing medical records and engaging with healthcare providers

Half of the US$ 250 billion Global Health Spend by 2015 will be in the Arab Region

LINK Development to provide patients and families in the region with Get Real Health's InstantPHR™ patient engagement tools for managing wellness, chronic diseases, accessing medical records and engaging with healthcare providers


Dubai- 09 October, 2013

LINK Development, a leading provider of integrated software solutions across the Arab region, Europe and Canada and an OTVentures subsidiary, has been selected by international healthcare technology pioneer Get Real Health to offer its award winning InstantPHR™ technology platform to patients and healthcare providers. The partnership underscores the potential both organisations see in the fast-moving Arab health IT sector, which is expected to witness a soaring spend of US$125 billion by 2015, when the global spend would reach US$ 250 billion.

Healthcare is one of the largest and fastest growing sectors in the world as well as the region, where healthcare spending totalled US$65.6 billion in 2009.  This amounts to 4.3% of GDP. Regional healthcare spending is estimated to grow by almost two-fold by 2015 to reach US$125 billion, half of the total global spending. According to World Bank, global spending on healthcare is expected to grow to US$250 billion by 2015.

Amin Azab, Managing Director of LINK Development, a subsidiary of OTVentures which is a pioneering digital and technology solutions provider for both online and mobile platforms, said: "Healthcare providers, both private and government, will be poised to claim a sizeable share of the local market when they adopt innovations around healthcare service delivery models, payment reforms, patient health record access and online care management tools.  "The InstantPHR development platform will enable us to build robust and flexible patient connected care solutions for healthcare organisations throughout the region." 

LINK Development will be showcasing InstantPHR, which is integrated with the Microsoft HealthVault ecosystem, during GITEX Technology Week in Dubai, 20-24 October 2013. The solution offers multiple deployment options using HealthVault® and SQL Server and provides features, or widgets, that are available as SharePoint-compatible web parts. This provides additional flexibility to the LINK Development healthcare solution team to customise solutions based on customers' and patients' needs.

The demand for adopting health IT innovation and electronic systems, designed to meet health needs in a more cost effective way, is growing in the region. This is partly due to more pressure on governments to improve healthcare services as well as higher literacy rates that are driving this demand. Through this agreement, LINK Development will deploy the award-winning InstantPHR™ patient engagement platform from Get Real Health, a global patient engagement software company based in the United States, throughout its global customer base.

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"We are excited to be working with LINK Development to make our InstantPHR™ product available to its healthcare customers around the world. The Arab Region, in particular, is experiencing rapid growth in the healthcare sector. We welcome this opportunity to work with the team at LINK Development to implement innovative patient engagement and connected care solutions that will benefit health authorities, clinicians, and patients alike," said Robin Wiener, Get Real Health president and founding partner.

InstantPHR™, the revolutionary product from Get Real Health, will help regional organisations meet government initiatives by empowering patients and providers with data-rich engagement tools. This powerful app gives providers access to their patients' holistic health record, including important daily observations tracked at home, thus providing insight into each patient's well-being. For example, healthcare providers can be alerted when patients managing chronic conditions have several health readings outside their normal target range, or experience a severe change in their mood or sleep patterns. These types of early warnings allow clinicians to intervene when necessary outside of regular appointments.

InstantPHR will allow LINK Development to leverage its solid foundation using core Microsoft products, like SharePoint, Dynamic CRM, and HealthVault®, to extend further into the healthcare sector by offering patient portal and personal health record applications to patients and healthcare organisations.

By allowing the patients and their providers the ability to store and access health information, patients are better able to document their health and to have that information at their fingertips, online or by using the mobile application.

"LINK Development has a long track record of collaborating with industry and government partners in the region to develop tools, products and services that empower citizens across various services. This initiative is the latest strategic partnership that will further enhance LINK Development's robust suite of solutions," explained Amin Azab.

Both LINK Development and Get Real Health develop solutions based on Microsoft products and services. LINK Development is a Microsoft Gold Certified Partner, and Get Real Health has maintained ties with Microsoft since the launch of Microsoft HealthVault® in 2007. InstantPHR is integrated with the Microsoft HealthVault ecosystem and offers multiple deployment options using HealthVault® and SQL Server. InstantPHR features, or widgets, are available as SharePoint-compatible web parts which offer additional flexibility to the LINK Development healthcare solution team.

Please visit us at Gitex from October 20-24 at Hall 7 Stand B-10, or go to our website: www.linkdev.com. Follow us on Twitter on: linkdevelopment

- Ends-

About Get Real Health
Founded in 2001 and headquartered in Rockville, Maryland, Get Real Health is an award-winning global health information technology pioneer specializing in patient engagement and connected care solutions. Get Real Health's flagship product -- InstantPHR™ -- is an electronic toolbox for creating and customizing personal health applications. In addition to the InstantPHR platform, Get Real Health offers turn-key solutions and custom services for a wide range of healthcare organizations. Get Real Health has a diverse global customer base and strategic partnerships with industry leaders including Microsoft, Caradigm, and TELUS Health Solutions. Visit:

www.getrealhealth.com/

About LINK Development
LINK Development is a leading technology solution provider that was founded in 1996, and is a subsidiary of  OTVentures, a pioneering digital and technology solutions provider for both online and mobile platforms.  Headquartered in Egypt with offices in UAE, KSA, Qatar, LINK Development's reach expands throughout the Middle East providing a wide range of solutions including E-services Automation, E-commerce, Enterprise Integration, Customer Relationship Management, Enterprise Resource Planning, Mobility and Infrastructure. Being a Microsoft Gold Certified Partner, the highest level of partner certification from Microsoft, the company has positioned itself at the forefront of the industry in the region. LINK Development also acquired both ISO 9001:2000 certified and CMMI level 3 accreditation.

LINK Development's client portfolio includes Fortune 500 companies in the region in addition to leading governments, as well as regional and multinational businesses across industries like Banking, Healthcare, Education, Telecom, Real Estate and others.Visit: www.linkdev.com

About OTVentures
OTVentures creates a powerful customer experience through its online and mobile solutions portfolio. OTVentures empowers brands, governments, and consumers through a diverse blend of digital solutions spanning social marketing, content services, mobile Value Added Services (VAS), solution development, and hosting services. Through our innovative digital products we touch the lives of more than 50% of MENA internet users, and 72% of MENA mobile subscribers every day. With exclusive partnerships with the most prominent global players (Twitter,msn, Facebook, and more than 100 content providers), we provide exposure and reach that creates strong, lasting impacts for our clients. OTVentures has over 14+ offices covering all markets across the Middle East and North Africa in addition to Canada, Italy, Pakistan, and Bangladesh, as well as remote operations in USA.

Issued by Borouj Consulting on behalf of Gulf Capital. For more information, please contact: Randa Mazzawi randa@boroujconsulting.com or Mayssa Makhlouf mayssa@boroujconsulting.com at Tel: +9714 3403005, Follow us on Twitter @Borouj.

© Press Release 2013

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