Event to Showcase How Hotels Can Increase Green Credentials While Benefitting Overall Total Cost Of Ownership

Kuwait, May 9, 2012: LG Electronics today announces a new initiative 'Five Star and Beyond', a seminar focusing on the UAE's hospitality sector, which will take place on 14th May 2012 at The Ritz Carlton DIFC, Dubai. In line with LG's corporate aim to reduce its environmental impact through product innovation, the event will focus on how hotels 'go green' using innovative LED display technology without compromising high standards and while still being able to reduce total cost of ownership (TCO).

The 'Five Star and Beyond' seminar was conceived as a result of two key drivers; LG's continued development of reliable and innovative hotel solutions technologies and the UAE's flourishing hospitality industry. According to recent figures from a worldwide economic impact report on the industry, produced for the World Travel and Tourism Council (WTTC), travel and tourism growth in the UAE will rise to almost 15 per cent of the country's GDP within 10 years and be worth Dh277.8 billion (US$75.62bn) annually.

"Business and leisure traveller numbers to the UAE are on the rise due to a combination of two factors," said Mr. D. Y. Kim, President of LG Electronics Gulf FZE. "Airlines are expanding their route networks and as a result, tourism infrastructure has to expand. As the number of hotels increases, this in turn attracts more tourists to the UAE due to its rising significance as a key global hospitality destination.

"With this increasing number of visitors, the number of travellers making green-conscious decisions on where they travel to and stay also increases and hospitality providers will continue to look at cost-effective ways to improves services and their green credentials without affecting the bottom line.

"Hospitality providers are looking towards companies like LG to help innovate solutions that reduce their impact on the environment, especially when considering products like display systems, lighting and air-conditioning networks."

LG's half-day 'Five Star and Beyond' seminar features  a number of prominent  guest speakers who will share their insights on a number of topics related to practical steps the hospitality industry can take to proactively reduce TCO and improve their 'green credentials'.

Commenting on LG's hotel solutions Mr. Kim added: "LG is aggressively targeting the hotel solutions market by introducing highly capable, eco-friendly products with low total cost of ownership.

"For example a primary benefit of LG's LED display products is reduced TCO achieved through a combination of energy savings and innovative features. LG's LED displays consume approximately 30 percent less electricity than other LED displays and its Smart Energy Saving technology is an innovation we are very confident of."

LG's Hotel Solution product innovations include products like LG's innovative range of Hospitality TVs and Hotel TV Solutions which, according to LG, have done remarkably well in the market and have proven to be very competitive in green standards and the industry's performance expectations.

Mr. Kim added: "The range's easy to use operation and uncompromising performance results in increasingly satisfied guests and more productive staff.

"For the hotel owner or operator, TCO is further reduced by using an imbedded Media Player, Super Sign Elite-W software and a USB port meaning unlike conventional LED displays, LG's products do not require external devices and additional software to create edit and exhibit signage content."

At the seminar, delegates will be able to review another example of LG's Hotel Solution innovations, the Pro:Centric Hospitality TV which combines a stylish design and smart technology.

"LG is the only provider within the industry to offer a dedicated Hospitality TV, with user-friendly operating features that: support an integrated set top box, have embedded platform middleware (Pro:Centric) and can be made compatible with all software solution providers, to deliver full interactive Hotel TV Entertainment and guest services," said Mr. Kim.

"This is ideal for the hospitality industry as its flexibility, performance features and sheer ease of operating the software means that virtually anyone - staff or guests - can use the system conveniently, perfect for a fast pace industry with high guest turnover."

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. 

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© Press Release 2012