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KidZania family grows with Wataniya Telecom

Wataniya Telecom partners with KidZania Kuwait as sponsor of the telecommunications centre within the city
KUWAIT, 26 May, 2012 - KidZania Kuwait is pleased to announce that it has welcomed Wataniya Telecom as its newest marketing partner. Wataniya, one of the leading telecommunications providers in the Middle East, will sponsor the Telecommunications establishment within KidZania. This important partnership with Wataniya will offer children an opportunity to learn about the latest technologies that are integrated into the telecommunications industry.

Among the many interactive activities that Wataniya will bring to KidZania is a chance for kids to rent a mobile phone and experiment with different applications provided by the telecommunications company, such as the KidZania Kuwait City Guide and Friend Locator. Wataniya also brings, to the education and entertainment (edutainment) centre, many years of experience in telecommunication operations and customer service. Through sponsoring the Wataniya Telecommunications establishment within KidZania Kuwait, KidZanians (citizens of KidZania) will also be able to learn and understand the operations of a call centre and the importance of customer service and communication through fun and engaging activities.

Commenting on the partnership, Riham Al-Ayyar, Senior Director of Communications, Brand and Customer Experience at Wataniya said: "Wataniya Telecom is excited to be partnering with KidZania; we look forward to being part of an endeavor that the children of Kuwait will learn greatly from, and also be encouraged to be part of creating a better world. Wataniya's presence within the 'edutainment' centre is also an excellent way of teaching children about telecommunications services; in addition to being a creative means of interacting with the people in Kuwait and building brand presence."

"KidZania is a brand that enriches kids' experiences across different platforms including the latest technologies from the world of telecommunications, which is why we are delighted to have Wataniya Telecom as part of our family," said Fernando Medroa, Vice President of the new 'Edutaiment' Division. "As the sponsor of the Telecommunications establishment, Wataniya will enable children to learn more about the telecommunications industry in Kuwait and actively take part in its development."

KidZania creates a kid-centric city experience designed to educate and inspire kids from 4 to 14-years old, all in a safe and self-contained 7,000 square meter kid-sized city. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of 'establishments' sponsored and branded by leading multi-national and local companies such as Wataniya Telecom. Designed to educate through experience, fostering the development of life skills - but from a kid perspective, it is all about fun.

About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a kid-centric city experience designed to educate and inspire 4- to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter kid-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a kid perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are eight other locations including, Monterrey, Mexico; Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul and Kuala Lumpur. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 13 facilities in development, including a new facility in Mexico City where kids can drive from point-to-point.

KidZania Kuwait is a (7,000 square meter) facility, located in the Phase 3 extension of The Avenues.

For more information about KidZania and the facility locations, visit www.KidZania.com

For more information on Wataniya Telecom please visit www.wataniya.com, follow them on Twitter www.twitter.com/wataniyatelecom, check latest updates on www.facebook.com/wataniya, or check their latest news on the blog www.wataniya.com/blog.

© Press Release 2012

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