Riyadh - within the movement of KIA's caravan of 2011 - which has started it activation from Dammam city 22nd of last June, and continued through out the east coast passing by Al-Ahsa'a and Al-Jubail, which had nailed the admiration of the audience and consumers at all regions, the caravan had arrived to the capital city Al-Riyadh to celebrate the summer holiday with its citizines and visitors and Kia and the unlimited entertainment to all their family members in KIA's show rooms.
Where the capital witnesses Al-Riyadh's summer festivals of 2011 with its visitors, as one of KIA's caravans objectives is the family entertainment, as well it provided to the audience all types of entertainment in addition to the opportunities to test drive all KIA's car models.
And the caravan will leave the capital city heading to JIzan, Abha and the road will end up in the west coast of the kingdom in Al-Taif, Makkah, then Al-Madina to end its last tour in Jeddah , bride of the red sea.
Vice president of marketing and sales at Al-Jabr mentioned "Thank god to the success of the big audience which the caravan had attracted so far, and we promise more of the happy surprises and celebrations to all family members in all regions of the kingdom of Saudi Arabia".
It is expected that numbers of audience that will attend the activities of the caravan as well test drive the cars is going to be more than 36,000 attendee, and 6,000 people will be able to test drive Kia's car models, which contains 14 model of 2011 such as, Seratop, Optima, Kadinza, Soul, Sport tag, Sorento, Mohavi, Carnaval and many more of kia's models in order to offer the opportunities to the audience to try more than just one model, lining with the company's vision in meeting the consumers needs and taste and the offer give the chance for discussions about its creative designs.
-Ends-
© Press Release 2011
