Dubai - United Arab Emirates, November 18th
, 2013: His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum Chairman of Dubai Culture and Arts Authority inaugurated today the sixth edition of the Big Entertainment Show (BES) which is held at the Dubai International Convention and Exhibition Centre. The BES embraces three specialized events: the Dubai International Brand and Licensing Fair, Dubai World Game Expo and MYCONTENT.
His Highness then toured around the exhibition area where he was introduced to over 120 local and international companies participating from 55 countries. Companies participating in the BES this year represent the fields of online games, cartoon characters, animation, and a number of TV production companies, broadcasters, film producers, mobile and Digital content providers, trade companies, game developers, and application developers.
His Highness was delighted by the success of the (BES) which has remarkable participation this year from South Korea, China, KSA, Mexico, Malaysia, Russia, Lebanon, Jordan, Hong Kong, Egypt, Germany, Portugal, India, UK, Turkey, USA, Japan and of course participation from the UAE.
The Big Entertainment Show has become the largest show in the Middle East region specialized in Media and TV content, Character and Brand Licensing, Game Developing and Publishing and trading. The UAE has a big share in this industry and was ranked 5th largest in the Middle East for internet usage.
Mr. Tariq Al Madani, Managing Director of INDEX Conferences and Exhibitions - member of INDEX Holding indicated that the BES recorded massive success in the past five years, and this is a promising indicator for the success of this industry and its prosperity in the region. "The online gaming industry is booming. The number of internet users in the Middle East reached $70 Million this year, and is expected to reach $150 in 2015. Moreover, the revenues from the online gaming industry in the Middle East reached $100 Million this year compared to $70 Million last year. Statistics also indicate that there are 2.89 million Arabic gamers playing on Facebook every month while the total number of Facebook users in the Middle East reached 24 million." said Mr. Tariq
"Demand of quality TV content is also on the rise. With over 600 channels and over 90 million households, the Arab viewer is becoming very selective with the type and quality of content they want to see. That is pushing major TV producers and broadcasters to strive and get the best productions on TV"
"Six years ago, we sensed that the online game, media content and brand licensing industries will record steady growth. Therefore, Dubai was the first city in the Middle East to host this show that features everything new about this industry." continued Mr. Tariq Al Madani
A new exciting character launched at this year's show is AL MUKTASHEF AL SAGHEER, designed and produced to enrich the early learning years of Arab children. Speaking on behalf of the project, Bushra Al Rahoomi, said "AL MUKTASHEF AL SAGHEER, or "Little Explorer" will educate children about Arabic culture and heritage through immersive and interactive tools that will instill a lifelong interest in learning and compliment children's inquisitive nature by giving them the tools to embark on the exciting path of discovery in a digital age."
The event's agenda also features a number of activities including the Middle East Game Developers Summit, the Entertainment Content Summit and the Licensing Seminar. More than 50 international speakers will present their latest theories and research in those fields. The summits will bring forth recommendations to tackle challenges and changes in this evolving industry. The sessions will create an excellent platform for businessmen, investors, and leaders of this industry to interact and discuss the latest updates and productions at a time where the worldwide market for entertainment content is growing at a very fast pace, including the Middle East Market.
The three seminars will present new techniques and updates in the industry. Topics such as: current Trends in drama production in the Arab world, basics of licensing and game development tools will be the main highlights of the first day.
Mr. Saad Saleh Al Hudaifi, JCC's Acting Executive General Manager and Channels Director said: "For the first time BES and JCC will join forces in emphasizing the importance of the Arabic content and offerings that support values and culture of Arab families across the MENA region. The Big Entertainment Show is the leading entertainment content festival in MENA region, thus our collaboration is the result of our joint goals and endeavors. This unique event is ideal regional networking business platform that will additionally boost our visibility and impact in the children media industry. BES will open doors for us to present our offering and establish collaboration with regional retailers and licensees as well as strengthen our brand image in the region. By focusing on properties that are widely recognizable, we intend to go beyond broadcasting and retailing to provide a user experience that empowers our audience any time and any place."
The BES will continue until the 19th of November and is the event is sponsored by: JCC, Dubai Media Incorporated, ICFLIX, Abu Dhabi Media, MBC3, and is supported by the Dubai Culture and Arts Authority, Al Muktashef Al Sagheer, Dubai Film and TV Commission, Arab Asian Entertainment Content & Licensing Alliance, National Media Council, Gulf Radio and TV Org, SAMENA Telecommunications Council, Dubai Festivals & Retails Establishment, Modhesh World and the Licensing Industry Merchandisers Association (LIMA).
© Press Release 2013