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Heliocentris receives follow up order from du - a leading telecommunications company in the United Arab Emirates

First purchase order for 50 sites successfully delivered
Proven reductions in operating costs and CO2 emissions of more than 50% create pull for additional installations
Heliocentris receives purchase order for the next 57 turnkey energy efficiency and monitoring solutions

P21 GmbH, a subsidiary of Heliocentris Energy Solutions AG, has been awarded another order from the Emirates Integrated Telecommunications Company - du , to implement its "Genset Efficiency" solution in 57 additional mobile network base station sites. This order follows the initial order for 50 sites late 2011 and its successful delivery during the first quarter of 2012.

The "Genset Efficiency" solution controls the operation of mobile base stations' diesel generators. An automotive style hybridization of the diesel genset with a battery in combination with an intelligent energy management increases efficiency and considerably reduces fuel consumption and CO2 emissions by 50% and more. In addition, the Energy Manager increases the transparency of operational tasks by monitoring the network infrastructure and thus decreases downtime of the towers.

"A successful collaboration is set to continue", says Ayad Abul-Ella, Chief Executive of Heliocentris Energy Solutions AG. "We are proud about the trust and positive momentum we receive from a leading customer like du . This follow-up order once again confirms the quality and attractiveness of our Energy Management System for telecom operators and provides an important contribution to reach the double digit revenue we plan in the Middle East and Africa region already in 2013."

du is an innovative, dynamic telecommunication services provider. With a rapidly increasing market share and a total of more than five million active mobile subscribers it is the fastest growing telecom company in the UAE.

Hatem Bamatraf, Executive Vice President - Network Development and Operations, du , said: "Operating our base transceiver station (BTS) sites as eco friendly as possible is a major goal within our environmental-friendly initiative of du . We are satisfied with the solution offered by Heliocentris as the first installations showed that the technology achieved the expected high savings in fuel consumption of over 50 % and reduction of generator runtimes of around 75%. The runtime reduction has the additional benefit of extended maintenance intervals lowering the operating expenses even more as well as reducing downtimes. We are glad to expand our partnership basis the satisfying experience of the collaboration."

But these solutions not only reduce energy and operating costs, they also make a major contribution to reducing carbon dioxide emissions. "We are proud that for some sites we even could achieve greater savings than initially demonstrated in the trial phase, thus assisting du in becoming even more environmentally friendly", Ayad Abul-Ella concluded.

The P21 branch office, located in Silicon Oasis, Dubai, will manage the implementation of this significant project. It has started operations end of 2011 with local staff including Sales, Solution Engineering and Project Management. "This underlines the importance of the Middle East Africa region as a growth driver and is at the same time a further sign of our strong commitment to this region", says Michael Kutschenreuter, the General Manager of the Middle East Africa Business of Heliocentris/P21 and the Managing Director of the Dubai Branch.

About du
du , the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du 's nationwide fixed line services for voice telephony, was launched in July 2007.

Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du 's retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop. du .ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name ' du '.

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About du
du , the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du 's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.

Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du 's retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop. du .ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du .

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile:+971 55 9367045
Email:saugat.chatterjee@ du .ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@mslpr.com

© Press Release 2012

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