05 November 2009
DOHA: Hassad Food, Qatar's investor and developer in the agriculture and livestock sector announced a QR250m worth poultry project here. The company signed an agreement with Oman-based A'Saffa Poultry Farms, yesterday on the design and management of the new poultry project.

"The project alone will cater to 20 percent of Qatar's demand for poultry and eggs," said Chairman and Managing Director of Hassad Food, Nasser Mohamed Al Hajri.

"It will produce 17m tonnes of chicken and 90m eggs annually. Together with other poultry projects in Qatar, we will be able to cater up to 35 percent of the country's need."

The agreement was signed by Al Hajri and Chairman of A'Saffa Poultry Farms Saleh Mohammad Al Shanfari.

"A'Saffa is the leading farm in the Omani Market in terms of quality and consumer satisfaction. The company will be the consultant in the project design and management of the farm due to its long experience in the area," he said.

"The farm will comply to the Islamic Shariah in maintenance and slaughtering of the chicken and will have a new label of its own. The farm of more than 30 sq km area will be located towards the south of Qatar away from the residential areas.

The production will start within 30 months. Feasibility studies conducted has proved that the profitability of the project will begin within four years

"Qatar has a continual growth in the demand for both poultry and eggs. "The farm will be able to reduce high quantity of chicken and other products being imported from Brazil and neighbouring countries to an extend.

"The products will be in Qatari market in two years time," Al Hajri said. For his part, A'saffa Chairman said, "Hassad Food is a pioneering experiment in the Arab world.

The agreement indicates the strong fraternal relations between Qatar and Oman."

By Huda NV

© The Peninsula 2009