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Jul 15 2011

Inflation is reflected in smaller grocery purchases

Friday, Jul 15, 2011

Gulf News

Dubai Mothers in the UAE are feeling the pinch of inflation, prompting many to cut down on grocery spending, a study revealed.

According to research released yesterday by electronic payments provider Visa, 94 per cent of 160 mothers polled in the UAE have noticed a significant increase in the “overall costs” of groceries.

As a result, 38 per cent of the respondents have taken measures to reduce their shopping bills by putting less in their grocery carts. Others, about 24 per cent, have changed the kinds of products they buy and about five per cent have moved their weekly or monthly shopping to other stores.

About 95 per cent of the respondents prefer to shop at hypermarkets and five per cent still go to mini groceries.

Elaine Stannard is a mother of two children, ages one and four, in Dubai. She said all baby items and most staple goods are getting pricier, causing her grocery bills to rise “dramatically”.

“You will find that when supermarkets have special offers on a few items, others are more expensive to offset the discount,” she told Gulf News.

With soaring food prices, the country’s inflation rate rose to a three-month high of 1.4 per cent on an annual basis in May. With Ramadan fast approaching, UAE retailers have been urged to drop prices by 50 per cent during the fasting month, when food costs usually increase.

Looking into the shopping habits of UAE households, Visa also found that that the majority of mothers in the UAE (96 per cent) prefer to do their own grocery shopping rather than rely on household help.

Almost half of the mothers surveyed (49 per cent) shop once a week and an overwhelming 80 per cent opt to buy the same groceries every time.

Visa’s study was conducted among 160 
mothers in the UAE to beef up consumer awareness on the company’s summer-long debit grocery campaign.

“The size and importance of the grocery sector in the GCC prompted us to focus on this sector,” noted Maysara Ghadban, Visa’s head of marketing communications for Middle East and North Africa.

AHMED KUTTY/Gulf News Archive

Studied picks

A supermarket in Abu Dhabi. With soaring food prices, the UAE’s inflation rate rose to a three-month high of 1.4 per cent on an annual basis in May.

daily shopping

cash preferred option

More grocery shoppers, particularly mothers, still prefer to buy the household’s daily essentials with cash rather than plastic.

Visa’s survey showed that 30 per cent of the mothers surveyed favour cash as the best payment option, while 28 per cent said they are regularly using debit cards at grocery stores.

During the first quarter last year, Visa reported that debit card payments across the region increased by 25.6 per cent.

Visa, which is promoting the benefits of debit cards over cash, has shared a few tips on how mums can trim their grocery bills:

n Look at your overall budget. Know how much you can realistically afford to spend on food each week before you head out to the shops.

n Keep a list and stick to it.

n Eat before you shop

n Shop around to compare prices and find the best deal.

By Cleofe Maceda?Staff Reporter

© Gulf News 2011. All rights reserved.

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