Luxurious Fraser Suites Seef Bahrain Opens in City's Premier Business & Entertainment District
Singapore, March 24, 2010: Frasers Hospitality Pte Ltd (Fraser) today marked the beginning of a major presence in the Middle East with the grand opening of Fraser Suites Seef Bahrain, the first of five properties to come on line throughout this region over the next two years.
The 19-storey Kingdom of Bahrain property sets new standards for luxury accommodation in the city, with 91 one or two bedroom suites and three stunning penthouses. Each floor accommodates just eight suites for greater privacy and security, and the elegant interior design is complemented by the highest quality fixtures and fittings - including Herman Miller furniture, BOSE sound system and an iPod docking station in every apartment.
It is the only international-class accommodation with direct access to the city's exclusive Seef Mall, Bahrain's premier shopping and entertainment destination.
Fraser Suites Seef Bahrain's grand opening was held under the patronage of Her Excellency, Shaikha Mai Bint Mohammed Al Khalifa, Minister of Culture and Information. The guest-of-honour was His Excellency Mr Wong Kwok Pun, Ambassador of the Republic of Singapore to the Kingdom of Saudi Arabia.
Fraser Suites Seef Bahrain was developed by Seef Properties, one of Bahrain's largest real estate companies, which owns and manages various commercial properties including Seef Mall, the largest shopping and entertainment centre in the Kingdom.
The opening of Fraser Suites Seef Bahrain will be followed in quick succession with the launch of two more properties, Fraser Suites Dubai and Fraser Suites Doha.
Another two properties already on the drawing board -- in Oman and the Kingdom of Saudi Arabia -- are scheduled to open within the next two years.
"The Middle East remains a most exciting growth area for business and tourism and, strategically for Frasers Hospitality, an important pillar in our global network", said Chief Executive Officer of Frasers Hospitality, Mr Choe Peng Sum.
"The Kingdom of Bahrain's growth is predicated on a rapidly diversifying economy with impressive expansion into new areas such as tourism, manufacturing, trade and commerce."
"The city's forecast of an estimated 6.7 percent growth in international arrivals this year, together with a sharp demand-supply imbalance in the hospitality sector, set the scene for a successful start to our expansion through the region." he added.
Frasers Hospitality currently manages 31 properties - a total of 4,800 individual residences -- in 19 cities worldwide.
This year, the company will open a total of 16 new properties, 12 under the Fraser brand and 4 under the new Modena brand and will make its debut in 12 major cities -- Budapest (Hungary), Bangalore (India), Doha (Qatar), Dubai (United Arab Emirates), Kuala Lumpur (Malaysia), New Delhi (India), Osaka (Japan), Bahrain (Middle East), Chengdu (China), Guangzhou (China), Suzhou (China) and Tianjin (China).
With another 6,000 residences being developed, the company is on course to manage more than 10,600 individual residences in 34 cities by the end of 2012.
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About Frasers Hospitality Pte Ltd
Frasers Hospitality Pte Ltd, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard
residences across Europe, North Asia, Southeast Asia, Middle East and Australia.
Frasers Hospitality Pte Ltd commits to "meeting the unique needs of the executive travellers through continuous
innovation", and providing its customers with the space, family and community away from home. Conceived
with the lifestyle preferences of today's discerning extended stay executive travellers in mind, Frasers Hospitality Pte Ltd has three brand offerings - Fraser Suites, Fraser Place and Fraser Residence. A second brand, Modena, which targets the professional who spends the majority of his or her time travelling, was established under the Frasers Hospitality umbrella in July 2009.
For more information on Frasers Hospitality, please visit www.frasershospitality.com
About Frasers Centrepoint Limited (FCL)
Frasers Centrepoint, the wholly-owned property arm of Singapore-listed consumer group Fraser and Neave, Limited, is one of Singapore's top property companies, with total assets close to S$10 billion.
From being an owner of a single shopping mall in 1983, Frasers Centrepoint has since grown to become an integrated real estate company with a global portfolio of residential, commercial and serviced apartment properties spanning 13 countries across Asia, Australasia, Europe and the Middle East. Across the globe, its serviced residences management company, Frasers Hospitality, has award-winning gold-standard serviced residences in 19 gateway cities.
FCL's international property arm, Frasers Property, develops world-class projects in UK, Australia, New Zealand, Thailand, China and Vietnam.
Website : www.fraserscentrepoint.com
About Fraser and Neave, Limited
Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and dominant standing in the Food & Beverage, Property and Publishing & Printing industries.
Leveraging on its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across all three industries.
Listed on the Singapore Stock Exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders' funds of over S$5.5 billion and total assets employed of close to S$14 billion. F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA and employs about 18,000 people worldwide.
For more information on F&NL, please visit www.fraserandneave.com.
Awards & Accolades
Golden Dragon Award - The Most Favourite Serviced Apartment 2008 & 2009
Fraser Suites Hanoi by Vietnam Economic Times
Preferred Serviced Apartments of the Year 2007 - 2009
Frasers Hospitality by Human Resources Magazine
Excellence Service Award 2007 - 2009
Fraser Suites & Fraser Place Singapore by Spring Singapore
Golden Bridge Award - Best Brand Serviced Apartment
Fraser Residence CBD East, Beijing by China Tourism and Hotel Management Association
Hotel, Motel & Accommodation Association
Fraser Suites Sydney by Self Contained Accommodation (Five-Star Level)
Serviced Apartment Property of the Year
Fraser Suites Sydney by HM Magazine Awards for Hotel & Accommodation Excellence
Guide Award for Excellent Performance in Hospitality for 2008 - 2009
Fraser Suites Hanoi by The Guide Magazine
Best Serviced Apartment (North Asia) 2009
Fraser Place Shinjuku, Tokyo by Asian Legal Business Travel Survey
China's Most Influential Serviced Residence Brand 2008 & 2009
Frasers Hospitality by Golden-Pillow Award of China Hotels
Most Outstanding Serviced Residences 2009
Fraser Place Manila by Asia Pacific Excellence Award
Best Serviced Apartment in Thailand (Runner-up) 2009
Frasers Suites Sukhumvit, Bangkok by Lifestyle + Travel Magazine
Diamond Award - Best Serviced Apartment Category 2008 & 2009
Frasers Hospitality by Buying Business Travel
Best Serviced Residence (Group) - International 2008
Frasers Hospitality by TravelWeekly China Industry Award
Korea Herald Readers Best Brand Awards - Serviced Residences: International Luxury Premier 2008
Fraser Suites Insadong, Seoul by The Korea Herald
Best Serviced Residence (Property) 2007 & 2008
Fraser Place Robertson Walk, Singapore by TravelWeekly Asia
Best New Development 2008 & Best 5 Star Apartments 2008
Fraser Suites Sydney by HMAA Accommodation Industry Awards for Excellence
Best Serviced Apartment/Operator in Asia Pacific 2008
Frasers Hospitality by DestinAsian Travel & Lifestyle Magazine
For more information, please contact:
Ms Jastina Balen
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6275 1478
E: jastina.balen@frasershospitality.com
Ms Beth Kennedy
T/PR Singapore
T: 65 6421 0320
F: 65 6224 8983
E: beth.kennedy@tpr.sg
© Press Release 2010
