Abu Dhabi, (30, June) 2015

Etisalat, the UAE's leading telecommunication operator and National Bank of Abu Dhabi (NBAD), have partnered to jointly deliver Mobile Cashier, a mobile point of sale (mPOS) solution to businesses across the UAE. The new solution will enable business customers to accept credit, debit or prepaid card payments efficiently, and mange cash transactions through their mobile phones.

Mobile Cashier is the result of a pioneering collaboration of two industry leaders with a joint vision to equip merchants in the UAE with the latest, most advanced mobile technology. It is a simple-to-use and highly secured solution by Etisalat and NBAD that transforms a mobile phone into a portable debit and credit card machine. It helps companies to conduct financial transactions with ease anytime, anywhere, enabling them to increase sales and grow their business.

Saleh Al Abdooli, CEO of Etisalat UAE said, "Etisalat has been a pioneer in the UAE as well as the region in introducing advanced solutions that address market needs and meet our customer expectations. The UAE's economic framework is rapidly evolving, requiring businesses to adapt to the changing environment in order to benefit from new opportunities. We are leveraging our power of ICT and global services to equip businesses in the UAE with services and solutions that offer the highest level of flexibility and convenience.

"We are particularly excited to partner NBAD on this significant project, introducing another first to the UAE's technology and telecom sector", added Al Abdooli

Etisalat deployed Mobile Cashier for the first time at GITEX Technology Week 2014, the region's most recognised ICT trade event, to support the event as its Smart Experience Partner.

Mobile Cashier service enables merchants to accept payments directly on their mobile phones, securely connected to a card reader via Bluetooth. As well as sending transaction receipt via SMS or email, merchants can print receipts via a portable printer if requested by the customer. A comprehensive and seamlessly integrated reporting module, which is available in several languages, delivers to the merchants full portfolio of transactional reports ensuring an efficient reconciliation and settlement process.

Alex Thursby, Chief Executive Officer of the National Bank of Abu Dhabi said: "Today customers demand the convenience of being able to make card payments for all their goods and services. Now businesses will be able to address this demand through the "Mobile Cashier" service we are delivering together with Etisalat".

Mobile Cashier service is particularly well suited to small and medium businesses that face the challenge of deploying the necessary infrastructure to process card payments. It also caters to businesses that operate outside of traditional retail environments, such as fast food and other types of delivery services.

For enterprise and governmental entities, a complete portfolio of automation tools is available, enabling seamless integration with the organisation's back-end platforms and ensuring second-to-none operational performance and efficiencies.

-Ends-

Press release issued by Corporate Communication Department - Etisalat

For further media information:
Iyad Al Zou'bi,
Corporate Communications - Etisalat 
Tel +971 2 6182622, Mobile +971 50 6123568
Email mediaoffice@etisalat.ae or ialzoubi@etisalat.ae

© Press Release 2015