14 April 2015
• LEAN approach to process engineering gave Emirates NBD 70% improved turnaround time

• Efficient dealer relationship management established the bank's increased market penetration levels with dealers increasing volumes multi-fold

• The bank achieved increased market share in a highly crowded market

Dubai - Emirates NBD won the Best Automobile Lending Business award for 2015. The bank received the award at The Asian Banker's International Excellence in Retail Financial Services 2015 Awards ceremony, held in conjunction with the region's most prestigious retail banking event, the Excellence in Retail Financial Services Convention. 

In a highly saturated market, Emirates NBD differentiated itself by achieving customer satisfaction through a competitive turnaround time. Its enhanced process attracted new customers that have greatly boosted the bank's market share in the Middle East region where auto loans are mostly sold on pricing.

In order to meet the requirement for a faster turnaround, Emirates NBD completely transformed its auto loan product between 2011 and 2012. Through process engineering where the bank reviewed and revamped all existing process flows using a LEAN approach, Emirates NBD was able to improve turnaround time by up to 70%.

With most business originating from dealerships, the bank focused on dealer relationship management and handled them with a centralised team. It became one of the few banks in the region to launch a dedicated dealer loyalty programme, 'STAR TRACK', which resulted in greater dealer engagement.

As dealers participated with greater dedication, they were able to earn multiple awards based on their sales volume, year-on-year growth and portfolio quality with the bank. 

Apart from product and process innovation, Emirates NBD aimed to further improve offers for customers and carried out comprehensive campaigns to offer them exclusive deals with premium brands. Through all key parameters, the bank successfully delivered solid results to stakeholders with significant increase in market share amongst more than 30 auto lending players with one of the largest auto lending books in the market.

About 200 senior bankers from award-winning banks in 29 countries across the Asia Pacific, the Middle East, Central Asia and Africa attended the glittering event that recognised their efforts in bringing superior products and services to their customers. The awards programme, administered by The Asian Banker and refereed by prominent global bankers, consultants and academics, is the most prestigious of its kind.

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About Emirates NBD
Emirates NBD is a leading banking Group in the region.  As at 31st December 2014, total assetswere AED 363 billion, (equivalent to USD 98.8).The Group has a leading retail banking franchise in the UAE, with more than 215 branches and over 889 ATMs and CDMs in the UAE and overseas.  It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations. 

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and representative offices in India, China and Indonesia.

The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For further information, please contact:
Ajith Henry
Communications - Group Marketing, Emirates NBD
Tel: 971-4-3874421
Mob: 971 55 6612391
Email: AjithH@emiratesnbd.com

Tricia Rego
ASDA'A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.rego@bm.com

© Press Release 2015