Utilises fully equipped Emirates NBD vehicles to assess growth strategy for physical branches

Provides banking services via a portable unit at customer touch points and major events

Dubai, May 24, 2013

Emirates NBD added another innovative service to its list of achievements today, by operating the 'Bank on Wheels' services, which will enable the bank to assess its growth strategy for physical branches. Driven by customer convenience, the novel initiative comprises a secure, fully equipped Emirates NBD vehicle, which will be parked at various customer touch points in Dubai, to offer the services of a Cash/Cheque Deposit Machine (CDM) and a dedicated customer service representative. The Emirates NBD 'Bank on Wheels' will also be used to provide customers with essential banking services on-site at major events. This new innovative service will come as an addition to the fleet of ATMs on wheels launched back in 2004.

The Emirates NBD 'Bank on Wheels' will also soon house NCR's latest technology, the APTRA Interactive Teller Machine (ITM), which was introduced earlier this year. Emirates NBD is the first bank in the region to embrace the APTRA Interactive Teller Machine (ITM), which brings the personal branch banking experience to an ATM. Packed with multiple ground-breaking features, such as direct interaction with a live teller and encashing cheques in real time, the Interactive Teller Machine will provide Emirates NBD customers with an extended automated branch experience within its 'Bank on Wheels' service.

In addition, customers wishing to complete financial transactions or apply for a particular financial product or service will be assisted by the customer service representative, who will also be on hand in the 'Bank on Wheels' to answer customer queries.

Suvo Sarkar, General Manager - Retail Banking, Emirates NBD, said: "Customer convenience is a key driving force at Emirates NBD. With one of the largest networks of physical branches, ATMs, CDMs and our state-of-the-art Internet and mobile banking platforms, Emirates NBD offers customers convenient and speedy access to banking services across the UAE. The 'Bank on Wheels' initiative will enable us to assess our growth strategy and evaluate the need for setting up physical branches, in busy districts that are home to large customer groups."

The Emirates NBD 'Bank on Wheels' vehicle will be parked in the newly developed areas where customers do not have access to physical Emirates NBD branches or ATMs. It is also expected to reduce the traffic from the busy branches if parked in the same area.

The 'Bank on Wheels' initiative by Emirates NBD follows closely from other innovative services that the bank has been first to market with, including being the first bank to launch online banking, the first bank to introduce mobile banking and the first to launch the Interactive Teller Machine and many more.

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About Emirates NBD:
Emirates NBD is a leading banking Group in the region. As at 31st December 2012, total assets were AED 308.3 billion. The Group has a leading retail banking franchise in the UAE, with over 149 branches and over 721 ATMs and CDMs.  It is a major player in the UAE corporate banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Beijing.

The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments. For more information, please visit: www.emiratesnbd.com

For further information, please contact:
Hassan Al Khuwaildi | Hala Zamani
Communications
Group Marketing, Emirates NBD
Tel: 971-4-6093459 | 971-4-6093458
Mob: 971 50 7454454 | 971 50 8595599
Email: hassanAl@emiratesnbd.com | halaZ@emiratesnbd.com

Sudha Chandran | Hiba Moussa
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-4507600
Fax: 971-4-4358040
Email: sudha.chandran@bm.com | hiba.moussa@bm.com

© Press Release 2013