Dubai, UAE; May 22, 2013: When the days become longer and the nights become warmer, it is time for you to 'Live it Up' this summer, in the city of dreams. Pack your bags, leave your worries behind and travel to Dubai to soak up the sun, shopping, and cuisine, with Emaar Hospitality Group.

This summer, Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties PJSC, is giving visitors and residents the opportunity to indulge and unwind, in a style synonymous with the city's soothing ambience.

From unparalleled shopping choices to gastronomic delights, the group's five-star premium brand, The Address Hotels + Resorts, will provide every epicurean with a taste that will please their palate.

Guests at The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie Dubai, The Palace Downtown Dubai, Al Manzil, and Armani Hotel Dubai, can make the most of what Downtown Dubai, the world's most prestigious square kilometre, and Dubai Marina, the first-of-its-kind waterfront development in the region, have to offer.

Josef Kufer, Chief Operating Officer, Emaar Hospitality Group, said: "Dubai has gained its position among the world's most sought-after tourist destinations, especially with the limitless choices in retail, leisure, and hospitality it offers for visitors. Through our annual 'Live it Up campaign,' we are giving tourists and residents the opportunity to indulge in the endless experiences that are synonymous with our awe-inspiring city."

Upon staying for three nights at any of the hotels under the Emaar Hospitality Group portfolio, until August 31, 2013, visitors will receive complimentary access to one of the most sought-after tourist attractions, At the Top, Burj Khalifa, the world's highest observatory deck with an outdoor terrace, located on Level 124 of Burj Khalifa, the world's tallest building.

Visitors can also make the most of Emaar's summer offerings at Arabian Ranches Golf Club and Nuran Serviced Residences, wherein upon booking two nights, guests can avail of a 10 percent discount on their reservation.

Pick a hotel in Downtown Dubai, and pay homage to retail at its finest with The Dubai Mall, the world's largest shopping and entertainment destination; the Arabesque look-and-feel of Souk Al Bahar, home to an array of retail and food and beverage outlets; and At.mosphere Burj Khalifa, the world's highest restaurant, located on Level 122 of Burj Khalifa. Visitors can also explore the renowned retail attractions including KidZania®, SEGA Republic, Reel Cinemas, Dubai Ice Rink, and Dubai Aquarium & Underwater Zoo.

For the adventurous and energetic, Downtown Dubai offers The Dubai Fountain Lake Ride, which gives visitors the opportunity to float over and around The Dubai Fountain, the world's tallest performing fountain; park your car and pick a push-bike to feel the adrenaline pumping as you cycle down the spectacular Mohammed Bin Rashid Bouelvard; or take a tour of 'The Centre of Now,' with the Downtown Dubai Trolley Bus.

Visitors can also bask in the diverse culinary offerings of the various hotels, boasting delicacies from every nook and corner of the world - whether it is at The Address Hotels + Resorts or from the 200 food and beverage choices at The Dubai Mall.

Guests at Dubai Marina can undergo retail therapy at Dubai Marina Mall, or up the ante with unmatched activities at Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, or Dubai Marina Yacht Club, each catering to the connoisseur in you.

For visitors looking to make the most of what Downtown Dubai has to offer, they can purchase the Emaar Gift Card, which can be used across 500 stores in The Dubai Mall; and select dining venues in The Address Hotels + Resorts, Al Manzil Hotel, The Dubai Mall, Dubai Marina Mall as well as At.mosphere, Burj Khalifa; in addition to discounts and deals at Emaar's leisure attractions.

For further information on The Address Hotels + Resorts, call +971 4 423 8888 or your local travel agent; for bookings visit www.theaddress.com. For information on the summer offerings at Armani Hotel Dubai, contact +9714 888 3999, or for bookings visit www.dubai.armanihotels.com. For information on Al Manzil, please contact +971 4 428 6808 or for bookings visit: www.almanzilhotel.ae.

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About Emaar Hospitality Group LLC:
Emaar Hospitality Group LLC, the wholly owned subsidiary of Dubai-based global property developer Emaar Properties PJSC, manages the company's growing roster of hospitality and leisure projects. Emaar Hospitality owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, Dubai Polo & Equestrian Club, recreation clubs, the Dubai Marina and associated yacht club. Emaar Hospitality Group's vision is to be recognized as the premier global provider of personal, innovative and memorable lifestyle experiences. www.emaar.com. 

About The Address Hotels + Resorts:
The Address Hotels + Resorts, a five star premium hotel brand, sets an all-new definition for global standards in luxury hospitality. Creating a distinct positioning with the brand philosophy of 'Where Life Happens', The Address properties are situated in the most vibrant locations and target corporate, leisure and group travellers - particularly the international jetsetters and global high achievers who value personalised luxury. This modern brand focuses on a 'one size fits one' strategy where benefits to guests and service excellence are a priority. The expansion of The Address Hotels + Resorts includes key destinations in the Middle East, North Africa, Indian Subcontinent, South Asia and Europe. www.theaddress.com

For further information, please contact:                                                          
Kelly Home / Nivine William                                                       
ASDA'A Burson-Marsteller
(+9714) 450 7600
kelly.home@bm.com / nivine.william@bm.com 

© Press Release 2013