Egyptian consumers are showing a growing interest in buying computer games and software online, says a recent report issued by Nielsen, a global provider of information about consumer activities.
According to the Nielsen study, 36 per cent of Egyptian respondents reported they planned to purchase computer games and software from Internet websites (that is a 24 per cent increase in two years), 35 per cent said they will buy mobile phones or devices with Internet access in the next three to six months.
The study also found that 51 per cent of respondents said they used the Internet for grocery shopping research.
Car accessories, entertainment tickets, cosmetics products and travel service reservations also witnessed increases in the number of purchases online by Egyptian consumers.
"While consumer electronics report the highest penetration for digital shopping intentions, online influence is clearly growing," said Ram Mohan Rao, president and managing director of Nielsen Egypt. "Marketers need to determine which consumers are embracing digital for their shopping needs so they can focus on the right shoppers with the right digital strategies to improve consumers' online experience."
Rao added: "The Internet, and more specifically e-commerce, will be successful to varying degrees of impact on consumer packaged goods depending on the product category."
© Al Ahram Weekly 2012
