· Fahima Al Bastaki: "The guide explains the crucial elements of effective communications with stakeholders"
Dubai: Dubai Financial Market (DFM) today launched its “IPO Communications Guide”, as part of the exchange’s continuous efforts to develop various practical guides that explains the regulatory framework of going public as well as the international best practices related to stages of implementation of an IPO.
Accessible in both Arabic and English on DFM website; www.dfm.ae , this guide is the most recent addition to series of step-by-step booklets that offers potential issuers an insightful source to support their preparations for going public, whether Pre-, During or Post IPO. The guide is the outcome of fruitful collaboration with corporate communications advisors as it contains valuable contributions from carefully selected number of leading public relations, strategic communications and law firms including Asda’a Burson-Marsteller, Bell Pottinger, Brunswick, FTI consulting and Latham & Watkins LLP.
Fahima Al Bastaki, Executive Vice President, Head of Business Development Division, DFM said: “As part of DFM’s ongoing commitment to promote best practices of corporate communications, Investor Relations and Corporate Governance amongst listed companies as well as potential issuers, we are pleased to launch this guide that explains the key elements of effective communications with stakeholders. The guide was DFM’s response to the huge interest we received from potential issuers who wanted to utilize various DFM tools and models developed over the past few years. It also sheds light on ways to develop IPO communication plans, encouraging an integrated communications approach to reaching investors (institutional and retail), utilizing a range of communication channels and digital communication tools. The guide also provides an insight about some of the case studies of successfully implemented IPOs on DFM. We would like to thank our partners of corporate communications advisors for their invaluable contribution to this comprehensive guide on ways to develop an IPO communication plan that effectively disseminates key messages and necessary information on the investment and success story of any potential issuer in a well-managed and consistent way.”
About Dubai Financial Market:
Dubai Financial Market (DFM) was established as a public institution with its own independent corporate body. DFM operates as a secondary market for the trading of securities issued by public shareholding companies, bonds issued by the Federal Government or any of the local Governments and public institutions in the country, units of investment funds and any other financial instruments, local or foreign, which are accepted by the market. The DFM commenced operations on March 26, 2000. Following its initial public offering in November 2006, when DFM offered 1.6 billion shares, representing 20 per cent of its paid-up capital of AED 8 billion, DFM became a public joint stock company. Following the IPO, the Government of Dubai retained the remaining 80 per cent of DFM Company through Borse Dubai Limited. www.dfm.ae
For further information, please contact:
Vice President – Head of Media & Public Relations
Dubai Financial Market
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