Dubai, 11 June, 2015

Saxo Bank, the online trading and investment specialist, today launched its pioneering SaxoTraderGO, a new and intuitive, multi-asset trading platform - to retail traders and investors across the Middle East.  

The regional roll-out follows the successful launch of the platform to European customers last month, with Saxo clients in APAC and Latin America also due to receive access during June.

SaxoTraderGO was built from the ground up with a focus on usability and supports a seamless user journey between Web, Android and iOS devices. The development of SaxoTraderGO was informed by a survey of nearly 3,000 Saxo clients globally who stated that maintaining platform performance and functionality when switching between different devices is a key priority for them. This indicates a behavioral shift among retail traders who are looking at the choice of platform not simply as a means to trading, but as something that makes a difference to their performance. Speed and quality of execution were the two highest priorities for clients in terms of trading performance, followed by availability of trading instruments.

The survey revealed Saxo's Middle East clients prioritised a fast execution platform, as well as trust and reliability of the final product.

"Today 20% of our revenue from retail clients is generated via mobile and tablet devices and 75% of all our trades and orders come from clients who use multiple devices to trade. In SaxoTraderGO, we have developed a platform that works the same on desktops, tablets and mobile phones and carries through changes to layout or settings across devices. Retail investors can now seize trading opportunities and achieve the best execution regardless of where they are and what device they are using," said Christian Lund Hammer, Head of Platforms, Saxo Bank A/S.

To be able to deliver an integrated user journey across multiple devices, SaxoTraderGO has been developed in HTML5 and built with a new open application program interface (API). Saxo Bank's API enables rapid feature development and ensures a unified client experience across devices and platform services such as content, trading and account services. In total, there are around 150 endpoints serving accounts, balances and positions over instruments and exchanges. Saxo clients can also see their account history, manage data subscriptions and view price alerts. Later this year, Saxo plan to make the same API available to other financial institutions and external developers.

"We know from our surveys that the focal point of everything we do is the platform. Our global clients are prioritising faster, better and more intuitive trading experience as high as content and analytics. Technological prowess is key to success and the high number of return visitors and returning trading clients indicates that SaxoTraderGO is a platform that clients are comfortable with and appreciate," added Lund Hammer.

The client survey brought to light current trends in trader and investor priorities, with the choice of platform and the investment strategy deemed equally important for good performance. The global survey also highlighted insightful regional nuances. Clients in China and South Africa were the most content-thirsty, with insights and analytics ranking as very high priorities. Clients in CEE are the most outward looking when it comes to trading, with clients in Poland, Russia and the Czech Republic placing access to markets and asset classes high in their list of priorities.

-Ends-

Media enquiries
Kasper Elbjørn
Head of International Communications, Saxo Bank
+45 3065 4300
press@saxobank.com

About Saxo Bank
Saxo Bank is an online multi-asset trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com, is the first multi-asset social trading platform. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PCs, tablets or smartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 26 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.

© Press Release 2015