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Connect Ads announces partnership with global professional Network, LinkedIn

Connect Ads announces partnership with global professional Network, LinkedIn

Connect Ads Celebrates its 10th Anniversary this year

03 March 2014
Cairo, Egypt - Connect Ads, a leading digital media and technology solutions provider has announced that it will act as the exclusive Egyptian partner for LinkedIn, the world's largest professional network with more than 259 million members, to offer companies and brands LinkedIn's Marketing Solutions. LinkedIn is the leading global online and mobile business exchange platform and represents a valuable demographic for marketers with prosperous and influential members.

Connect Ads, an OTVentures company, will give the opportunity for multinational, regional and Egyptian companies in the country to reach over a million Egyptian professionals on LinkedIn. They will be able to engage most effectively with the decision-makers, working community and young students and graduates preparing to enter the workforce in the country.

Mohamed El Mehairy, managing director of Connect Ads which is celebrating its 10th anniversary this year, said: "Companies from all sectors in Egypt can now use LinkedIn to communicate with Egyptian businesses and talent communities and bring them together on the world's most affluent professional platform.  Brands can promote their latest services and products, reaching a wider audience and strengthen brand loyalty through the different marketing products offered by LinkedIn. LinkedIn allows them to identify and target the right audience, engage with them through compelling content and call to action."

Fredrik Bernsel, Partner Sales Director, EMEA, at LinkedIn said: "LinkedIn has almost doubled its membership from five million in 2012 to ten million in the MENA region in just a year. These are amazing figures, and Egypt has played an important part in this growth. Our partnership with Connect Ads is another significant milestone in our worldwide reach, and together we are committed to connect Egypt's businesses with the region's professionals, decision-makers and up and coming young talent and becoming part of the drivers of the Egyptian economy."

Two new members join LinkedIn every second and six in every ten members live outside the United States. Students and recent college graduates are the fastest growing demographics on the platform and a top priority for the business in the region.

Managing online advertising content both exclusively and non-exclusively for more than 100 international and local sites, Connect Ads has today become one of the regional leaders in digital advertising, representing globally admired publishers. With the addition of LinkedIn, the number one social network for professionals and the most updated database in the world for employees and employers, Connect Ads can now offer a complete solution for companies and brands looking to reach a wider professional audience.

Mohamed El Mehairy concluded: "We are thrilled to be able to assist companies in reaching a cross-section of key stakeholders in Egypt, including potential employees, partners and various industry sectors, through such a compelling interactive platform as LinkedIn. We will work with our customers to leverage the strengths of LinkedIn through this partnership."

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About Connect Ads
Connect Ads is a pioneering Digital Advertising Solutions Provider in the MENA region and a subsidiary of OTVentures, a leading digital and technology solutions provider for both online and mobile platforms.

Officially launched in 2002 with a handful of digital advertising specialists, Connect Ads was first established as a digital marketing division of LINKdotNET, the Egyptian leading Internet Service and Solutions Provider. Connect Ads then became a fully-fledged, stand-alone company that pioneered the digital marketing space in Egypt and the region. Today, it boasts more than 100 highly experienced professionals across the spectrum of the digital advertising world and enjoy exclusive partnerships with MSN, Windows Live and Skype,  and Linkonline properties. Connect Ads currently owns several specialized regional operations, all working in the digital sphere. These include SearchWorx, a performance based marketing agency specializing in SEM, SEO and PPC models amongst others, Sharebox for digital activations and Tattlr, a social media arm offering platform building, presence engagement, and analytics services.

Managing online advertising content non-exclusively for more than 100 international sites, Connect Ads has today become one of the regional leaders in digital advertising. The company also represents some of the major worldwide networks, in addition to many other regional and local properties, on an exclusive basis.

Connect Ads currently covers 13 markets through its seven regional offices, namely, Cairo, Egypt (HQ); Dubai, UAE; Jeddah and Riyadh, KSA; Casablanca, Morocco; Karachi, Pakistan; Doha, Qatar; and Istanbut, Turkey.

To know more about Connect Ads please visit: www.connectads.com or follow us on Twitter: @Connect_Ads

About OTVentures
OTVentures creates a powerful customer experience through its online and mobile solutions portfolio. OTVentures empowers brands, governments, and consumers through a diverse blend of digital solutions spanning social marketing, content services, mobile Value Added Services (VAS), solution development, and hosting services. Through our innovative digital products we touch the lives of more than 50% of MENA internet users, and 72% of MENA mobile subscribers every day. With exclusive partnerships with the most prominent global players (Twitter,msn and more than 100 content providers), we provide exposure and reach that creates strong, lasting impacts for our clients. OTVentures has over 16 offices covering all markets across the Middle East and North Africa and Turkey in addition to Canada, Italy, Pakistan, and Bangladesh..

Issued by Borouj Consulting. For more information, please contact: Randa Mazzawi randa@boroujconsulting.com or Mayssa Makhlouf mayssa@boroujconsulting.com at Tel: +9714 3403005, Follow us on Twitter @Borouj.

© Press Release 2014

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