May 30 2012
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Conclusion of Middle East Fragrance Summit 2012
Dubai: The Middle East Fragrance Summit 2012, organized by the Fragrance Foundation Arabia "FFA" and lasted for two days at The Ritz Carlton - DIFC in Dubai, recently concluded its activities.
A large number of local and leading top key global players of fragrance manufacturers and retailers participated in this outstanding event. The participants discussed the fragrance industry and trade issues in the Middle East and how to enhance local and foreign investment in this field as well as finding different ways to fight counterfeit fragrances in the UAE.
H.E. Ahmed Butti Ahmed, Executive Chairman of Ports, Customs and Free Zone Corporation, Dubai Customs Director General, said in the introductory speech of the summit: "Retail industry accounts for around 40% of Dubai GDP." He also added that the average of annual expenditure of the individual on fragrance in the UAE is $380.
On his part, Mr. Shahzad Haider, Chairman of FFA, said: "This year Summit has witnessed a quantum leap at the various levels of foreign participation and concerted efforts between the FFA and government organizations with a view to enhancing the position of fragrance sector and fight counterfeit products."
Mark Lockyer, Managing Director of Sampling Innovations - UK, started the first session of the second day of the Summit and he spoke about the innovative ways of the retail industry. This was followed by a session on consumer trends managed by Adel Basel, Director Retail of Nielsen Company -MENA.
Sarmad Manto, Attorney at law - IP laws, spoke about the Intellectual Property Rights and fighting counterfeit products, while Abdul Wahab Al Hawaj, Director of Al Hawaj and Sons - Bahrain, talked about fragrance retail and local fragrance market and the competition with global fragrance.
Prior to event conclusion, the FFA held a panel discussion on consumer trends in which a number of outstanding figures participated including Adel Bassel and Ehab Ezzat, manager of Arabian Oud Co., and Philip Tarassouff, director general of L'Orial Middle East.
At the end of the Summit, local and global fragrance companies gave special training for the inspectors of Dubai Economic Development Department to help them identify the basic differences between original and counterfeit fragrance products to enable them to implement the laws of consumer protection.
* Middle East Fragrance Summit 2012
* Fragrance Foundation Arabia "FFA"
Ahmed Al Banna
Public Relations Director
The National Media
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Tel.: 00971 6 745 54 74
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© Press Release 2012
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