Coca-Cola has renewed its business contract with the Kudu Corporation, one of the leading and fastest growing consumer food service companies in the Middle East. The new 5 year contract will ensure that Coca-Cola is the exclusive beverage provider of Kudu Corporation's 140 quick service and casual dining restaurants spread across the GCC region.
The agreement strengthens the existing partnership which Coca-Cola has had with Kudu Corporation over the last 13 years. It also demonstrates both companies' commitment to superior customer service. This consumer satisfaction is reinforced by the significant and continuous local investments they have both made in the Middle East region; these include: investments in facilities and outlets; recruitment of local staff; purchase of local materials, supplies and services; and contributions to communities where they operate.
"What makes this partnership special is the fact that Coca-Cola and Kudu both share similar values, goals, and commitments, especially when it comes to serving our customers. We strive to provide the best service in order to respond to the ever changing consumer needs and to maintain our position as respected brands in the region." said Rafik El Toukhi, Region Manager for Coca-Cola Middle East
On the occasion, Abdul Mohsen Al-Yahya, Chief Executive Officer of Kudu Corporation commented, "the renewal of our contract with Coca-Cola is in line with Kudu's commitment to maintain and build strong relationships with core suppliers to add value to our customers".
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Note to Editor:
The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite. As well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
Kudu Corporation
Kudu Corporation is the holding company for Kudu restaurants, Can Caf and Abdul Wahab restaurants. Kudu Corp is one of the leading and most successful consumer food service companies in the Middle East with over 140 restaurants spread across the GCC. Kudu's success comes from its commitment to offer consumers the highest quality freshest food available on the market. At Kudu restaurants all of Kudu's food is cooked in open kitchens in front of the customers to eyes using the best fresh ingredients that are delivered to our stores daily. This makes Kudu almost unique in the QSR sector and ensures our customers only receive fresh, tasty food that is cooked using exclusive recipes.
For further information, please contact:
Krupa Uthappa,
Promoseven Weber Shandwick PR,
Tel: (+9714) 3210077,
Fax: (+9714) 3211711
Email: krupa.uthappa@promoseven.com
Lubna Forzley.
Coca-Cola Middle East,
Tel: (+97317) 216600,
Fax: (+97317) 216522
Email: luforzley@mena.ko.com
© Press Release 2006
