Abu Dhabi, June 16, 2011 - The Bridgestone 'Tyre Safety and Eco Station' roadshow, supported by its exclusive local partner - Al Masaood Group, stopped off in Abu Dhabi at the Al Wahda Mall today, and will be running its education and awareness campaign until tomorrow.
Continuing-on from the four GCC states (Oman, Qatar, Saudi, and Kuwait), this campaign aims to promote Tyre Safety and eco-friendliness for the sustainability of the future and current generations -by increasing awareness on the safety advantages of driving at the correct tyre air pressure and good condition tyres which can greatly help prevent road accidents, save lives, and reduce fuel consumption, which in turn minimizes the environmental impact of a journey, and saves the motorists' money.
Many children participated and enjoyed the drawing and entertainment activities at the Kids Area of the booth, while their parents learnt how to properly check and maintain their vehicle's tyres for the safety of the family and other road users. Aside from educating families and drivers about Tyre Safety and Eco-friendliness, participants will additionally receive Bridgestone Tyre Safety booklet and the Bridgestone Tyre Safety compact gauge and other valuable free gifts!
Bridgestone Tyre Safety and Eco Station campaign will have its finale roadshow across GCC countries at the Mall of the Emirates in Dubai from 30th June to 1st July.
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About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world's largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world. www.bridgestone.com
About Bridgestone Middle East & Africa FZE:
Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region's customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting seminars to promote and encourage environmental awareness as well as road safety. www.bridgestone-mea.com
For media information contact:
Contact: ASDA'A Burson-Marsteller
Daniela Gorini/ Tarek El-Moukachar
+971 43344556
d.gorini@asdaa.com / t.elmoukachar@asdaa.com
© Press Release 2011
