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Arab Bank Appoints Memac Ogilvy & Mather to Manage and Execute Its Communications and Advertising Campaigns in Jordan and the Middle East

For the Distinguished Performance and Strength of Its Worldwide Network
Beirut-Lebanon - May 10, 2010: Arab Bank signed an agreement with Memac Ogilvy & Mather , the worldwide leader in marketing communications and creative design. The company will be responsible for planning, managing and implementing media and advertising campaigns and applications of corporate identity of the Bank in Jordan and the Middle East, in accordance with the Bank's vision and strategy towards achieving its objectives at different levels.

In coordination with Arab Bank management, Memac Ogilvy & Mather , winner of the Agency of the Year 2010 award and 26 other awards at the recent Dubai International Advertising Festival, "The Dubai Lynx", initiated and developed the media and advertising strategy for the Bank. The strategy aims at reinforcing the Bank's image and professional value beliefs, highlighting the unique services the Bank provides reflecting its history and established method in providing integrated banking solutions and services on a global level. It will also emphasize the Bank's effective contribution in building the economies of countries through its widespread branches, offices, related subsidiaries, affiliates, and sister companies, and underline its constructive programs and initiatives in the area of social responsibility.

The process of marketing communications, which will be handled by the agency on behalf of the Bank, consists of various marketing tools, including creative graphic design for corporate identity applications and coordination for production and execution in various media and advertising mediums. Memac Ogilvy & Mather 's family of companies, which includes Ogilvy Public Relations, will also be responsible for creating and implementing public relations plans and applications in the many branches of traditional, digital and social media, among other functions.

"Choosing Memac Ogilvy & Mather came from our belief in the agency's level of expertise and professionalism, which is rated among the highest in the world. We were also convinced of the company's creative ability and knowledge of the local cultures in the region. The agency provided proposals and plans to support our business, reach new customer segments, maintain and develop Arab Bank 's brand in line with our hopes and aspirations", said Dina Shoman, Executive Vice President / Branding at the Arab Bank .

"We are always keen on achieving excellence in all what we do in the banking industry. We also maintain and develop our excellence in terms of reaching out to our customers within the standards of clarity, transparency and innovation, reflecting the Bank values and vision." Shoman added.

"We are proud of this cooperation, which represents a new landmark in our business record. Working hand in hand with a leading global bank such as the Arab Bank , to develop and to strengthen its marketing operations, emphasizes the efficiency of the approach followed by Memac Ogilvy & Mather since its inception in 1984 and what we have achieved due to the cooperation of all our clientele and the expertise and talents of our employees", said Edmond Moutran, Chairman & CEO of Memac Ogilvy & Mather Holding .

Ogilvy & Mather (ogilvy.com) is a WPP company (NASDAQ: WPPGY) and one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising, public relations, public affairs, branding and identity and others. With a network of more than 450 offices in 120 countries, Ogilvy & Mather provides services to approximately 500 of the world's wealthiest companies (Fortune Global), in addition to local businesses.

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About Arab Bank
Established in 1930, the Arab Bank is headquartered in Amman, Jordan. With the largest network of branches in the world, the Arab Bank is considered the first private sector financial institution in the Arab World. It is also ranked amongst the largest international financial institutions, with ratings of (A3) by Moody's and (A-) by both S&P and Fitch.

In 2009, the Arab Bank Group achieved pre-tax profit of 782.8 million Dollars; while total assets reached 50.6 billion Dollars, and shareholders' equity increased to 8.1 billion Dollars. The Arab Bank has an unmatched global branch network with over 500 branches spanning on five continents, and locations in key financial markets and centers around the world, such as London, New York, Dubai, Singapore, Zurich, Paris, Frankfurt, Sydney and Bahrain.
www.arabbank.com

About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 12 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets.

About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is a WPP company (NASDAQ: WPPGY) and one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising, public relations, public affairs, branding and identity and others. With a network of more than 450 offices in 120 countries, Ogilvy & Mather provides services to approximately 500 of the world's wealthiest companies (Fortune Global), in addition to local businesses.

For more information, please visit the website www.memacogilvy.com.

Blanche Baz
Email: Blanche.Baz@ogilvy.com
Tel : +961 1 486065/6/7/8/9

© Press Release 2010

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