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May 24 2012

Al Aan TV Sponsors the 6th Annual GMR Marketing to Women Conference

In This Article

Tower Media Middle East

Dubai 24-5-12
In the frame of supporting woman interests, Al Aan TV participates as a Gold sponsor in the 6th Annual GMR Marketing to Women Conference to be held in Dubai on May 28.

Kristina Koubar, Head of Corporate Communications at Al Aan TV commented: " Al Aan TV targets modern Arab women in MENA region and produces 24 original programs revolving around women empowerment and ranks number 8 in the UAE among Arab females (according to Ipsos figures) is a proof we are on the right track. We act as a platform for the female voices therefore supporting such initiatives that share the same target audience (females) who have high purchasing power and are reshaping the world around them."

The 6th Annual GMR Marketing to Women Conference will deconstruct conventional marketing wisdom to help unearth fresh insights, new attitudes and behavior as part of a deeper drill into what women in the Middle East really want and need from your brand. Additionally, it aims to understand these changes and how they impact both the women's practical and emotional needs, which are essential to effective, sustainable marketing communications.

-Ends-
About Al Aan TV
 Al Aan is a Dubai-based pan-Arab satellite channel that was launched in 2006. As a free-to-air channel, Al Aan is available on the regional direct-to-home hotspots of Arabsat and Nilesat and its live stream can be watched at www.alaan.tv/live and www.livestation.com. Among Al Aan 's alternative distribution platforms are various cable and IPTV networks, including du and e-Vision in the UAE, and free, SFR and Darty Telecom in France. Al Aan shows are conceptualized, developed and produced within the Arab region offering viewers 100% original programming.

The channel's core viewer demographic consists of dynamic and modern Arab women. At a time of historic changes in the Arab world, Al Aan advocates an informed and compelling discussion of big-picture issues such as female empowerment, jobs, health awareness, education and human rights.

In the online and social media spheres, Al Aan has emerged as a leading producer and publisher of original Arabic content.

As of October 2011, Al Aan online counts some 220 million cumulative video views (12 million per month) on a base of nearly 136,000 original video assets and 155,000 registered users. Al Aan is considered one of the most active stations online with a following of more than 2 million fans on Facebook, 13,500 followers on Twitter and registered youtube views of more than 6.5 million per month (based on stats reported October 2011).

For further information, please contact:
Corporate Communications Department
Tel: +971 4 446 1622
Tel: +971 4 369 2085
Email: pr@alaan.tv
Youtube: http://www.youtube.com/alaantube
Facebook: http://www.facebook.com/alaantv
twitter: http://www.twitter.com/alaantv

© Press Release 2012

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