A'Saffa Foods has attributed the increase in sales over the first half of this year to a highly effective and aggressive marketing and sales strategy that is helping to grow market share and consolidate its position as a leader in domestic food production.
In results recently announced on the MSM website, A'Saffa Foods announced that sales jumped from RO9.32mn in the first six months of 2010 to RO10.33mn in the corresponding period in 2011 - an increase of 11 per cent.
Already Oman's number one brand for domestic chicken and value-added processed products, A'Saffa Foods has branched out in the past year into new product areas, including the launch of the Khayrat and Taybat brands, entering frozen beef products, seafood range and vegetables for the first time. The company is also planning to shortly enter the egg market, a press release said.
At the heart of the company's growth - that has jumped 50 per cent over the past two years alone - has been a highly innovative marketing and communications strategy allied with a very motivated sales team, which works across the sultanate to ensure the growth of A'Saffa Foods and its product range.
© Muscat Daily 2011
