Sunday, Jun 16, 2013
Dubai: Following the success of Abu Dhabi and Dubai Sports Channels for their coverage of the UAE Pro League over the last five years, the two entities have agreed to extend their partnership for another three seasons.
The new agreement emphasizes the success achieved by the two channels in presenting the UAE league at their highest standard to their viewers worldwide.
The joint broadcasting of the rights by ADM and DMI would enable audiences to watch live coverage of the matches on Abu Dhabi Sports channels and Dubai Sports, allowing both networks to showcase all matches live, with tailored studio shows and commentaries.
“This proposed partnership showcases the solid on-going relationship between Abu Dhabi Media and Dubai Media Incorporated over the past five years. We are committed to maximising the reach and quality of the PLC coverage, providing viewers with a highly innovate HD experience. We look forward to working with DMI on these tournaments,” said Mohammad Najeeb, Head, Abu Dhabi Sports.
“The decision of both the sports channels to have one unified offer for TV rights of the UAE Pro League is another example for the successful cooperation of both channels for the benefit of UAE viewers. It is also a step forward for the future of the UAE league by making sure to promote the UAE league matches worldwide,” added Rashid Al Amiri, General Manager, Dubai Sports channel.
Beginning in September and lasting for three seasons, the broadcast rights, jointly broadcast by ADM and DMI will cover the now re-branded Arabian Gulf League, Reserves League, Super Cup and League Cup.
Staff Report
Gulf News 2013. All rights reserved.
