26 April 2015
30thanniversary set to be another year of exceptional growth for BMW Group importer

Importer remains number one in the Middle East

Abu Dhabi - Abu Dhabi Motors is once again the best performing BMW Group importer in the Middle East, with 3,435 BMW and MINI vehicles delivered to customersacross the Capital and in Al Ain during the first quarter of 2015.

Representing a 29% growth in sales compared to the same period last year, Abu Dhabi Motors' first-quarter success follows on from a record-breaking 2014, in which it became the first importer to ever break the 10,000 vehicles milestone in the Middle East. "We are delighted to have kick started our 30th year of partnership with the BMW Group with exceptional sales," commented Arno Husselmann, General Manager of Abu Dhabi Motors.

Growth was driven by exceptional sales from a number of the BMW brand's top-of-the-range models, including: the BMW X5 SportsActivity Vehicle with1,990 vehicles sold, BMW X6 Sports Activity Coupé with 463 and the BMW 5 Series with 252 sold.

The revolutionary BMW i8plug-in hybrid sports car,the second model to be unveiled by BMW i, the Group's sub-brand focusing solely on developing sustainable products and mobility services, also contributed to Abu Dhabi Motors' first-quarter growth. Since its arrival in the Capital in June last year, the world's most progressive 2+2 seater sports car has turned heads when spotted on the roads, setting a new benchmark in the hybrid market thanks to its combination of the performance and appeal of a sports car with the fuel consumption and emissions of a small car.

Another key driver of Abu Dhabi Motors' success is its resolute commitment to providing customers with exceptional service standards. "Our growth shows us that our extreme dedication to deliver unmatched sales and service standards is the right strategy that ultimately results in successful sales achievements," added Husselmann. "For the first three months of this year, customer satisfaction score of 97.7% in sales and 96.6% in service. This, coupled with our portfolio of high-option, innovative cars, an unmatched service inclusive + repair package for 6 years, and or 150,000km's as well as a team of dedicated industry professionals is the key to our success."

Another example of the importer's customer-centric approach is its recent contract with Audatex, the leading global provider of insurance claims solutions, which is now available across all Abu Dhabi Motors' service centres and body shops. Audatex offers the scope of accurate assessments valued highly by car owners and insurance houses. Operating as the hub of the accident insurance industry, they connect insurers, bodyshops, vehicle manufacturers, accident management companies, vehicle owners, fleet managers, dealers, parts suppliers, salvage agents and many other parties in the supply chain. Their solutions and services automate the motor claims and repair process from first notification right through to final settlement.

"When a damaged vehicle is brought in it is connected to the Audatex system. As a result of its integrated connectivity, the system immediately provides an accurate estimate of the damage as well as the cost of repair. It even goes a step further and identifies the specific parts that need to be replaced as well as the associated costs," commented Husselmann. "This is the perfect example of the types of innovative services and technologies that we implement in order to delight and exceed our customers' expectations," he concluded.

-Ends-

About Abu Dhabi Motors
Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars dealer in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, Abu Dhabi motors has become the most successful BMW Group Importer in the Middle East and now employs over 700 people in twelve facilities in Abu Dhabi and Al Ain, including four showrooms, three aftersales centres, three body shops, one pre-delivery Inspection centre and four car storage warehouses that are capable of accommodating 3000 BMW, MINI and Rolls-Royce Motors Cars between them.

Abu Dhabi Motors was awarded 'Global Dealer of the Year' by Rolls-Royce Motor Cars in 2012 and 2013, as well the 'Best Bespoke Dealer Worldwide' award for the past six years.  In 2014 Abu Dhabi Motors was again awarded the top-selling Rolls-Royce and Rolls-Royce bespoke Dealer Globally. Abu Dhabi Motors till today has won 13 Global awards in the 11 years the company has represented Rolls-Royce Motor Cars, and achieved its 1,000th new Rolls-Royce delivery, thereby firmly establishing itself as the most successful Rolls-Royce Dealer globally.
 
Abu Dhabi Motors has been the top selling BMW Group importer in the Middle East for the past five years, as well as the recipient of the 'Global Excellence in Sales' Award for leadership in the luxury class. With five awards, Abu Dhabi Motors is the most successful BMW Group importer in terms of excellence in sales globally.

In 2014 Abu Dhabi Motors again achieved the highest Customer Satisfaction scores in the Middle East Multi-Brand measurement by achieving the best results amongst all brands measured and across all markets in Aftersales. The top 4 service advisors in the Middle East represented Abu Dhabi Motors and Abu Dhabi Motors has 7 service advisors in the top 10 ranking, thereby ensuring ADM remains the most successful BMW Group Importer in the Middle East. In 2014 ADM achieved a year average of 95% in Aftersales satisfaction results, the first time such a result has been reached.

For more information please contact:
Ipek Kibar
Abu Dhabi Motors
Tel: +971 (0) 2 558 8000
Email: ipek.kibar@alsaqergroup.com

OR

Jonathan Kanaa
DABO & CO
Tel: +971 (0) 50 651 5243
Email: jonathan.k@daboandco.com

© Press Release 2015