26 March 2012
Muscat: A'Saffa Foods, the largest integrated poultry project in Oman, said its specialist meat processing unit at Rusayl will be commissioned later in the year, even as plans are afoot to establish a table egg production unit.

The current year will see a number of additional and highly significant developments for the business with the commercial chicken production of the expansion coming up this month and when it opens a specialist meat processing plant at Rusayl later in the year and its planned table egg production," said the company's Head of Sales and Marketing, Sidhartha Lenka.

Both of these projects are once again well planned and logical extensions of the company's core business operations -- using the skills and expertise gathered during a ten-year period of operations in the Sultanate.

They will have a hugely positive impact in the creation of new jobs for local Omanis in particular at both centres and will further strengthen A'Saffa Foods as the company continues to be the fastest growing domestic food manufacturer in Oman.

It will also help to grow one of the company's very important strategic objectives, which is to help enhance food security and self sufficiency for Oman and help to reduce the amount of imported food required to meet demand across the country.

A'Saffa Foods, which is located in the southern desert near Thumrait, will this year enter its second decade of business operations since the company was officially incorporated in 2001.For many years known as the producer of Oman's 100 per cent natural and best tasting, pure, healthy and 100 per cent Halal chicken, the company is now successfully forging ahead as the Sultanate's fastest growing integrated food manufacturer.

Having built its reputation on 100 per cent natural, tasty, nutritious and pure chicken products, the company has over the past 18 months turned its expertise in world class food processing techniques to an increasingly broad range of products.

© Times of Oman 2012