Eurocom Worldwide Technology Market Survey shows 48% read print industry journals at least every week; smartphones widely used to access online news
The latest annual technology market survey conducted by Eurocom Worldwide, the global PR network, has revealed that 70 per cent of executives in technology businesses read print journals at least once a month, and nearly half (48 per cent) read print journals at least once a week. And national newspapers continue to be an important source for technology industry news.
The survey, conducted in association with Orient Planet, the Middle East representative of Eurocom Worldwide, shows that the most widely used source of technology industry news is online media cited by three quarters (76 per cent) of respondents. The next most widely used sources are industry print journals (42 per cent) and national newspapers (38 per cent).
The survey, which measured sentiments and media usage among 664 senior executives in technology based businesses around the world, including the GCC region, found that a further 37 per cent use search tools to access technology industry news.
"These findings show that there continues to be an appetite for specialist media, not only online but also in print format. While many print media may be experiencing competitive pressure from online news sources, whether magazines or newspapers, they still appear able to attract the readers," commented Nidal Abou Zaki, Managing Director, Orient Planet.
The Eurocom Worldwide survey also found that 26 per cent of executives in technology businesses use blogs as a source of news and 30 per cent use various social media formats
Perhaps even more significant is the means by which news sources are accessed. The majority of respondents to the survey (87 per cent) access online news through a laptop PC but more interestingly 54 per cent of respondents now use smartphones, and 16 per cent use a tablet such as an iPad to source news.
"It is important for publishers and companies with ambitions in content provision to embrace such a variety of user devices. The content published needs to be flexible to adapt to different formats, and tailored to the needs of the users. In several of our member agencies it has become an important service area to supply clients with managed news streams and regularly updated content. These findings support the need for this type of service," said Mads Christensen, network director of Eurocom Worldwide.
The Eurocom Worldwide Technology Market Survey 2011 was conducted by the network and its member agencies during January and February 2011, and surveyed 664 senior level executives in technology based businesses across more than 30 countries worldwide.
-Ends-
Survey Methodology
Each year Eurocom Worldwide and its member agencies survey technology business leaders and senior technology executives, measuring the sentiments and confidence levels of professionals in the sector. This year 664 respondents participated, a record response rate. The study was conducted via the internet and field work was carried out in January and February of 2011.
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com.
About Orient Planet
Orient Planet is one of the Middle East's fastest growing public relations, marketing and communications consultancies. Headquartered in Dubai, UAE, the company maintains more than 70 staff in 12 offices dispersed throughout the Gulf, Levant and North Africa regions. Orient Planet's multicultural team combines incisive global views, creativity and extensive experience in successful client management to offer a complete range of dedicated PR services in Arabic, English and French. For more information, visit www.orientplanet.com
For further information, please contact:
Orient Planet PR & Marketing Communications
Tel: +971 43988901
Fax: +971 43988941
P.O.Box 23345, Dubai, UAE
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2011
