06 Sep 2010 Press Release
 

du boosts convenience and rewards customers with Auto-Payment service and credit return

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Never miss a bill payment again by registering for the new service - and we'll reward you with AED 100 of credit back

Dubai, UAE, 6 September 2010: Being committed to rewarding its loyal customers and improving their experience of its services, duduLoading... has today announced the launch of Auto-Payment, a new service that makes bill payments quick and easy. Furthermore, duduLoading... is rewarding those customers who subscribe to the service with a generous AED 100 worth of credit back.

"We are always striving to reward customers and to deliver the most convenient and flexible experience possible. Our new Auto-Payment service provides our postpaid subscribers with the maximum convenience, especially for those who lead busy lives or spend a lot of time travelling, as no matter where they are or what they are doing their bill gets paid automatically and on time. And since we would like to reward our loyal customers for paying their bills on time, we are offering AED 100 worth of credit back upon registration to the service, thereby ensuring a happy journey for our customers all-round," commented Farid Faraidooni, Chief Commercial Officer, duduLoading....

By simply registering a credit card for Auto-Payment, customers' bills are automatically charged to their credit card on the payment due date. Furthermore, upon registration, subscribers will get an incentive of AED 50 credit back for the first two months, totalling AED 100. The service is available to all post-paid customers including mobile monthly plan, home service and Call Select new and existing customers.

To benefit from the Auto-Payment service, customers can simply login to duduLoading...'s online Self Care portal and register their credit card for e-billing. Alternatively, they can visit any duduLoading... Shop or authorised dealer to register their credit card for Auto-Payment.

-Ends-

About du
duduLoading..., the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that duduLoading... provides in some of the free zones of Dubai. Call Select, duduLoading...'s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become duduLoading... customers.

Among duduLoading...'s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, duduLoading... business offers include Closed Business User Group and preferred International Destinations. duduLoading... Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

duduLoading... products and services for consumers and business are available through duduLoading...'s retail network, currently numbering 33 duduLoading... shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through duduLoading... e-shop, accessible at http://www.duduLoading....ae/en/where-to-buy/eshop.html. duduLoading... shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

duduLoading... is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name duduLoading....

Awards to date

duduLoading... presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

duduLoading... won two prestigious awards at UAE Web Awards 2008. duduLoading... e-shop portal won the best strategic online portal award in the e-commerce category and duduLoading... media club website won the bronze award in the media and press category.

duduLoading... corporate brand launch campaign awarded a Cristal MENA award in 2008

duduLoading... declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

duduLoading... WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile:+971 55 9367045
Email: saugat.chatterjee@duduLoading....ae

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6487
Fax: +971 4 367 2615
Email: gregory.henderson@dubai.mslpr.com

© Press Release 2010

from MS&L Dubai
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