| 06 Sep 2010 |
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du delivers a unique experience this Ramadan; offers customer a bouquet of Islamic content
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Offers and services include special prayer timing, Hadeeth and Duaa SMS alerts, The Holy Quran Tafseer, Ahmed Bukhatir and Islamic caller tunes and Dubai International Holy Quran Award channel on Mobile TV among others
Dubai, UAE, 06 September 2010: Adding a little peace of mind and enjoyment to people's experience of Ramadan, dudu
is offering a wide variety of Islamic content to its mobile customers. The offers and services include exclusive Ahmed Bukhatir mobile content, Hadeeth and Prayer timing as SMS Alerts, meaning of Holy Quran on short code 156 and special Islamic content on caller tunes. The Dubai International Holy Quran Award, MyWorld and Al MajdAl Majd channels are also available on dudu's Mobile TV platform."By offering mobile content such as prayer times, Tafseer, Sourahs and Ayaas, as well as Islamic caller tunes, tracks, wallpapers and mobile TV channels, we are enabling people to get the most of the Holy Month, even on the go," commented Farid Faraidooni, Chief Commercial Officer, dudu.
Prayer time, Hadeeth and Doaa SMS Services
dudu
Mobile customers can access various services such as Prayer time, Hadeeth and Duaa by simply sending Ramadan to 2312. Charges of AED2 per week are applicable for each service. The Holy Quran Tafseer on 156
Tafseer (meaning) of the Holy Quran is available in Arabic for all dudu
mobile customers as an interactive voice service -the first of its kind service in the UAE. Customers can simply call 156 and press 2 to access 114 Sourahs, each containing multiple verses and Tafseer. Once a Sourah is selected, they can listen to the verses and Tafseer in sequence, and also skip to the next verse. Calls are charged at just 0.5 fils per second (30 fils per minute).Ahmed Bukhatir and Islamic Caller Tunes
Customers can access exclusive Ahmed Bukhatir caller tunes by calling 156, pressing 1 and then pressing 1 for 'Specials'. For Al majd content within the Islamic category, call 156, press 1 and then press 3 for 'Islamic' for Duaa, chants , Hadeeth and poem caller tunes.
Prayer Times and Hadeeth on MyWorld SIM portal
's MyWorld SIM portal services provide Islamic prayer timings for all Emirates and Hadeeth as on-demand services at just AED 0.5 per request or for a subscription fee of just AED 5 per month. Customers can go to the MyWorld SIM card menu, click on the Islamic section and can then select prayer time, Hadeeth and more.Dubai International Holy Quran Award channel and Al MajdAl Majd on Mobile TV
Subscribers can watch the Dubai International Holy Quran Award channel for free during Ramadan on dudu Mobile TV by simply sending SMS DIHQA to 1155 or SMS du1TV to 1155 for the main Mobile TV page. The channel is a leading Islamic forum worldwide on the Holy Quran and endeavours to honour all those who work in the field. Customers can also subscribe to the Al MajdAl Majd channel with the usual mobile TV subscription packages, which covers Taraweeh prayers live from Mecca.
Islamic Special section on MyWorld portal
dudu's special Islamic section provides access to spiritual anasheed, Duaa, themes and wallpapers, as well as animation and videos. In addition, a special link provides access to Ahmed Bukhatir's latest album including spiritual tracks, downloads, ringtones, videos and wallpapers. To access the service, customers simply need visit myworld.dudu.ae under the Islamic section and select the Ramadan Kareem special option.
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About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.
Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.
Awards to date
• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.
• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008
• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@dudu.ae
Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6487
Fax: +971 4 367 2615
Email: gregory.henderson@dubai.mslpr.com
© Press Release 2010
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