06 Sep 2010 Press Release
 

HP opens Middle East Warehouse to strengthen regional distribution service

HP opens Middle East Warehouse to strengthen regional distribution service
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Dubai, UAE: HPHPLoading... today announced the opening of the HP Middle EastHP Middle EastLoading... Warehouse and service centre that aims to extend HPHPLoading...'s reach and proximity to its customers in the region.

The HPHPLoading... Warehouse also known as Middle East hub (MHUB) is expected to provide customers, channel partner and distributors with a complete portfolio of HPHPLoading... spare parts across the Middle East to improve customer experience and allow faster access to HPHPLoading... genuine parts and post sales services.

These spare parts previously sourced through HPHPLoading...'s service centres in Europe took three to seven working days to reach the customers in the region. With the new facility customers and partners can now source genuine HPHPLoading... spare parts in less than 24 hours. DHL will manage the warehousing and overnight spare parts distribution logistics for HPHPLoading... across the Middle East.

The MHUB which started its preliminary operations in UAE in September 2009 now serves 17 markets across the Middle East, comprising GCC, Levant, and Africa.

Based in Jebel Ali Free Zone Authority, (JAZFA), MHUB today stocks spare parts to support channel partners and HPHPLoading... services in the region. The distribution centre has delivered more than 61,000 parts to channel partners across the region.

Spread across 1290sqm, the warehouse caters to all levels of region-specific spare parts and service support requirements across HPHPLoading...'s Imaging and Printing Group (IPG), Personal Systems Group (PSG) and Enterprise Business (EB) divisions.

"The new facility has helped us strengthen our regional distribution and channel network and provide our partners with HPHPLoading... certified genuine service parts. The MHUB currently serves 77 channel partner locations and 14 HPHPLoading... locations across the region with plans in place to expand to CIS and Africa in 2011," said Ewald Busser, Technology Services Delivery Operations Manager at HP Middle EastHP Middle EastLoading....

"HPHPLoading... needed a reliable and trustworthy partner who could deliver a tailor-made supply chain management solution that met their growing business requirements," said Dirk van Doorn, DHL Express Head of Solutions for Eastern Europe, Middle East & Africa. "Our partnership with HPHPLoading... is a strong endorsement of DHL's network capabilities, powered by an outstanding Express Air Network, strong customs gateways at HPHPLoading...'s destinations and a dedicated DHL team on the ground that is committed to success of the project."

-Ends-

About HP
HPHPLoading... creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HPHPLoading... brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HPHPLoading... (NYSE: HPQ) is available at http://www.hp.com.

DHL - The Logistics company for the world

DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 300,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 46 billion euros in 2009.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HPHPLoading... and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HPHPLoading... and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HPHPLoading...'s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HPHPLoading...'s other filings with the Securities and Exchange Commission, including but not limited to HPHPLoading...'s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HPHPLoading... assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The only warranties for HPHPLoading... products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HPHPLoading... shall not be liable for technical or editorial errors or omissions contained herein.

For more information please call:
Iman Ahmed / Joumana el Tarabulsi
Asdaa Burson Marsteller
Mobile: +97150 2058021 / +97150 3790137
i.ahmed@asdaa.com / j.eltarabulsi@asdaa.com

Editorial Contacts
Khouloud Barakat
HPHPLoading... Middle East
+ 971 4 391 6000
Khouloud.barakat@hp.com

Melissa Pang
DHL AP/EEMEA
+971 4 292 4203
Melissa.pang@dhl.com

Priscilla Stanley
ASDA'A Burson Marsteller
+971 4 3344550
p.stanley@asdaa.com

Hewlett‑Packard Middle East
PO Box 17295
Dubai Internet City
Dubai
www.hp.com/me

© Press Release 2010

from ASDA'A Public Relations
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