| 05 Sep 2010 |
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Ajmal Perfumes tie up with Fragrance Foundation Arabia
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Dubai, 05 September 2010 - In a milestone move for the Middle East's perfume industry the UAE's finest fragrance house, Ajmal perfumes, has become the Middle East's first luxury perfumer to join Fragrance Foundation Arabia. The Dubai-based company and the New York headquartered foundation will create a partnership designed to further enhance the image of the region's fragrance industry.
Abdulla Ajmal, Deputy General Manager, Ajmal PerfumesAjmal Perfumes
was nominated as the Vice President of the Foundation. The Middle East chapter follows the foundation of partner organizations in Australia, UK, Italy, France, Germany, Russia, Japan and soon Brazil. Ajmal PerfumesAjmal Perfumes' association with Fragrance Foundation Arabia places it amongst the prestigious ranks of legendary fragrance houses including Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil.
"Ajmal will play a key role in adding depth, richness and heritage to the Foundation's source of knowledge, research and development. Our 60 years of expertise and know-how of the fragrance business in the Middle East region and our in depth understanding of the intricate history of perfumery in the Arab world, will add value to the Foundation and benefit other international players," added Abdulla Ajmal.
"Ajmal PerfumesAjmal Perfumes' recent expansion to Asia and the Levant, with the opening of boutiques in Kuala Lumpur and Beirut, coupled with our initiative to become the region's first member of the Fragrance Foundation of Arabia are testaments to our international aspirations to take a leading role in the international promotion of the Middle East's luxury fragrance sector," said Abdulla Ajmal.
Shahzad Haider, Chairman of Fragrance Foundation Arabia said, "Ajmal's innovation and creativity as well as exceptional understanding of consumer trends will undoubtedly contribute towards the Foundation's goals to enhance and uplift the fragrance industry standards in the region. Ajmal's impressive regional and international presence and diverse product portfolio add a lot of credibility and will pave the way for many of its peers to follow suit," Shahzad Haider continued. "It is a major step in the development of the Fragrance Foundation Arabia to have an profiled industry player involved in the strategy and management of this industry today", added FFA's president Grit Pannier
Fragrance Foundation Arabia brings to the Middle East diverse information on historic, cultural, scientific and industry related reference materials. Apart from maintaining one of the most extensive print and video fragrance libraries in the world, it also publishes educational and sales training materials. The Foundation also holds seminars and symposiums for its members and other international fragrance houses. In addition it celebrates the "FiFi" awards, akin to the "Oscars" of the fragrance world, to honor the fragrance industry's creative achievements. True to its representation, the award has today become an icon for the global fragrance industry.
With its rich heritage and expertise in the region's fragrance industry, Ajmal PerfumesAjmal Perfumes
has established a formidable presence in the GCC as one of the most premier fragrances houses. Its clientele, which have long included the region's royalty, have come to expect the highest quality of oils and fragrances that is synonymous with the Ajmal brand. -Ends-
About Fragrance Foundation Arabia:
The Fragrance Foundation Arabia was established in 2008. It has been headquartered in New York City since 1949. The Foundation aims to enhance the image of the fragrance industry and expand the appreciation and use of fragrances in all its forms across all distribution channels globally. This is achieved through their various advanced training programs, whereby members learn new techniques and methods required to become connoisseurs in the fragrance industry. The Foundation's Certified Fragrance Sales Specialist Course (CFSSC), an internet education programme for Fragrance Consultants, provides highly specialized training, knowledge and skills to those who want to enter the business of perfumery.
In 1982 the Board of The Fragrance Foundation established the Sense of Smell Institute, formally known as the Olfactory Research Fund at the Foundation. The institute is devoted to supporting significant scientific and psychological research at leading universities and hospitals around the world that are related to unraveling the mysteries and importance of the sense of smell and the psychological benefits of fragrance.
About Ajmal:
Ajmal, in its nearly 60 year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 135 exclusive retail outlets, including 45 in the UAE, and hundreds of dealerships across the Middle East. More information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com
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© Press Release 2010
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