| 03 Sep 2010 |
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BETT Middle East launch party goes off with a bang
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Altitude in the Millbank Tower, London, was the setting for a highly successful launch party for BETT Middle East, prepared by organisers, Emap Connect, on Thursday 22 July. Many of the world leading names in educational technology and key industry media were in attendance at the launch to discuss the features of the upcoming inaugural show on 21-22 November.
Endorsed by the Abu Dhabi Education Council (ADEC) and co-located with Building Future Education - MENA, BETT Middle East builds on BETT's reputation as the leading global event for educational technology and solutions. The event will feature over 200 exhibitors showcasing a world of innovative educational ICT solutions, along with two conference theatres featuring thought-provoking seminars. With more than 50 million students in the Middle East, the 90,000 schools which cater for them are looking for the newest and most innovative educational technology products to enhance their teaching and learning.
Key attendees include Government officials, such as Ministers of Education from across UAE, GCC and the wider Middle East and North Africa region. Also in attendance will be educationalists from Primary and Secondary Schools, Further Education and Higher Education, including Head and Deputy Teachers, practitioners, bursars and ICT co-ordinators.
ADEC and Emap Connect are working together to ensure that all supporting companies adopt the best practices employed by the outstanding exhibitors at the London event, namely giving educational practitioners the opportunity to experience the latest solutions first-hand. Visitors can expect myriad opportunities to engage with education technologies and evaluate their usefulness. The central feature, in association with the world-renowned Professor Stephen Heppell, will be interactive, allowing visitors the opportunity to engage with learners using ICT solutions in a real learning environment.
Paul Dunne, managing director, Emap Connect, explains; "The success of the BETT Middle East launch party has paved the way for allowing exhibitors and visitors to benefit from the winning format of BETT in the heart of this ever expanding region. We are anticipating that the first year of bringing the BETT experience to the Abu Dhabi National Exhibition Centre will be a huge success."
Mohammed Younes, division manager, information & communication technology, Abu Dhabi Education Council, says: "The launch of BETT Middle East in Abu Dhabi will provide a great platform for ADEC and the entire education sector and its partners to showcase new technology and initiatives being implemented across schools in the Middle East. Importantly, it will be a unique learning environment through which we can all learn about technological developments and the benefits that we, and especially our students, can gain from applying these in our schools."
For more information on exhibiting, sponsorship or visiting the FREE to attend BETT Middle East please visit www.bettmiddleeast.com.
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About BETT Middle East:
The BETT Middle East Exhibition and Conference will showcase and demonstrate the latest educational technology and solutions from over 150 exhibitors and feature three conference theatres in a new event for the education sector in the Middle East. BETT Middle East 2010 will run from 21-22 November at Abu Dhabi National Exhibition Centre, Abu Dhabi. For more information on BETT Middle East 2010, please visit: www.bettmiddleeast.com
About Emap Connect
Emap Connect Ltd is the UK's leading organiser of trade exhibitions with brands in education that include BETT, the BETT Awards, The Education Show and the Scottish Learning Festival. Bringing together thousands of decision makers, many millions of pounds worth of business is conducted every year at these leading shows.
About Abu Dhabi Education Council
Abu Dhabi Education Council (ADEC) was established in accordance with law No. 24 of 2005, issued by His Highness Sheikh Khalifa Bin Zayed Al-Nahyan, the UAE President, the Supreme Commander of the Armed Forces and the Ruler of Abu Dhabi. The Chairman of ADEC is H.H. Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces and the Vice-Chairman is H.H. Sheikh Mansour Bin Zayed Al-Nahyan, Minister of Presidential Affairs. The Council seeks to develop education and educational institutions in the Emirate of Abu Dhabi, implement innovative educational policies, plans and programs that aim to improve education, and support educational institutions and staff to achieve the objectives of national development in accordance with the highest international standards.
For press enquiries, please contact Mango Marketing:
Sue Murray: sue.murray@mangomarketing.
Carly Wonnacott: carly.wonnacott@
Alison MacGregor: alison.macgregor@
Rebecca Thomas: rebecca.thomas@
BETT Middle East PR Hotline: +44 (0) 1932 829 077
+44 (0) 1932 829 077
Fax: +44 (0) 1932 827 576
© Press Release 2010
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