| 02 Sep 2010 |
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ADTA takes Travel Weekly China's 'Best Meeting & Incentive Destination Marketing' award
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Abu Dhabi. September 2, 2010: Abu Dhabi Tourism AuthorityAbu Dhabi Tourism Authority
(ADTAADTA) has scooped the 'Best Meeting & Incentive Destination Marketing' award in the annual industry honours of Travel Weekly China - a leading sector magazine serving travel and tourism professionals in China, Hong Kong and Macau.The award follows the recent opening by ADTAADTA of a dedicated overseas office in one of Beijing's prime commercial and shopping districts, giving China's travel trade and its customers easier access to information about the destination.
"This award is all the more valued by us as it results from a poll of travel industry colleagues in China," said Dayne Lim, Product Development Director, ADTAADTA.
China is an increasing important market for Abu Dhabi following on from last year's granting, by the Chinese authorities, of Approved Destination Status to the United Arab Emirates which enables group and incentive business from the Republic, as well as independent travellers, to visit the Emirates.
In the first seven months of this year the number of Chinese nationals staying in Abu Dhabi's 116 licensed hotels and hotel apartments rose by 13% on 2009 with the country now ranking as among the emirate's Top 20 markets coming in at number 18.
"We have a product which resonates well with Chinese travellers," said Lim. "We have good air access from China with Etihad operating non-stop flights from Beijing to Abu Dhabi, a fascinating heritage offering, luxury accommodation and attractions which our research shows is a must for the Asian visitor and increasingly refined levels of service excellence."
An Abu Dhabi delegation, led by ADTAADTA
, is currently in China taking part in the China Incentive and Business Travel & Meetings Exhibition in Beijing where it is educating the trade in key developments within the destination including the planned October 28 launch of Ferrari World Abu Dhabi - the world's largest indoor theme park with the world's fastest roller-coaster."Abu Dhabi's business tourism, meetings and incentive infrastructure has expanded significantly over the past year and continues to do so with exciting and compelling experiences now available to the industry," added Lim.
Business tourism currently accounts for around 70% of Abu Dhabi's hotel guest profile with 10% of this emanating from the Meetings, Incentive, Conference and Exhibitions segment.
ADTAADTA has instigated a number of initiatives aimed at ensuring the destination is well prepared to meet the need of Chinese and Asian travellers, including the staging of special courses for its travel and hospitality sectors conducted in conjunction with Hong Kong University Polytechnic.
has featured among Travel Weekly China's annual honours roll call. Last year the authority received the magazine's 'Best Destination Marketing Award.'-Ends-
About ADTA:
Abu Dhabi Tourism AuthorityAbu Dhabi Tourism Authority (ADTAADTA) has wide ranging responsibilities for managing and assisting the development of the emirate's tourism industry and the marketing and promotion of the emirate as a world-class destination of distinction. Its responsibilities include; destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organisations.
For more information please contact:
Iman Khouri
Marketing Communications Executive
Telephone: +9712 4181 129
Email: ikhouri@adta.ae
Abu Dhabi Government Call Centre
Telephone: 800 555
International: +971 2 666 4442
Email: info@adta.ae
© Press Release 2010
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