| 01 Sep 2010 |
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Emirates Maintains Cutting Edge On Fares With Migration To New Airfare Insight Platform
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DUBAI - 01 September, 2010 -SITASITA
today announced that Emirates, the Dubai-based international airline, has successfully migrated to the new SITASITA Airfare Insight platform in a strong endorsement of the industry's leading market-based pricing software tool. SITASITA, the air transport IT specialist, developed the breakthrough software tool in order to allow airlines to make informed fare changes in response to competitors in real-time. Emirates now has the integrated capability to manage and control the complexity of end-to-end fares management and distribution processes and has implemented it across its global network of sales offices.
Godfrey Toerien, Emirates, Senior Vice President of Pricing and Reservation Services, said:"SITASITA
's Airfare Insight platform ensures that we can offer the best value in the market to our customers, and at the same time manage our fares efficiently to maximise revenue. The quality and functionality of the product provides us with a unique edge when it comes to fares management." SITASITA
Airfare Insight, part of the Horizon passenger management and distribution portfolio, filters and displays what the airline decides are important competitor price changes allowing a fast, informed and considered response, through any specific and targeted distribution channels of the airline's choice. It allows for airline savings through the decommissioning of legacy systems and a comprehensive ticket audit process. Over 100 million fares are published worldwide at any one time, and a full-service airline will update fares throughout their distribution network of GDSs, travel agencies and websites, several times a day. Airfare Insight has been configured to meet Emirates' needs across its award-winning fleet of over 140 aircraft flying to over 100 destinations, giving it a clear picture of what its competitors are doing in the market at any one time to support its decision making.
Regional Vice President Middle East and North Africa, said: "Airfare Insight is all about business transformation. Emirates is a cutting edge airline when it comes to early adoption of breakthrough technology. Our five-year agreement provides Emirates with the tools to execute pricing decisions much faster and supports automated distribution of the resulting fares."- Ends -
SITASITA
is the world's leading specialist in air transport communications and IT solutions. SITASITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry. SITASITA's portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more.
With a customer service team of over 1,900 staff around the world, SITASITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.
SITASITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITASITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.
SITASITA is one of the world's most international companies. Its global reach is based on local presence, with services for over 550 air transport industry members and 3,200 customers in over 200 countries and territories. Set up in 1949 with 11 member airlines, SITASITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITASITA had consolidated revenues of over US$1.49 billion (€1.07 billion) in 2009.
For further information go to www.sita.aero
About Emirates
Dubai-based Emirates AirlineEmirates Airline (www.emirates.com) is one of the fastest growing airlines in the world, and has received more than 400 international awards for excellence. Emirates now flies to 104 destinations in 63 countries. The airline reported a net profit of USD$964 million for the last fiscal year. Emirates operates 149 wide-body Airbus and Boeing aircraft, and has orders for an additional 204 aircraft, worth more than USD$68 billion.
SITASITA
Brenda Flinter
Public Relations Manager
Mobile: +353 87 750 6229
+353 87 7506229
Email: Brenda.Flinter@sita.aero
The Wordshop
Charlie Pryor
Director
Tel : +44 (0)20 7031 8270
+44 (0)20 7031 8270
Email : cp@theword-shop.com
SITASITA
(Regional Contact) Riyam Ghandour
Regional Marketing Manager MENA
Tel: +961 1 637345
+961 1637345
Email: riyam.ghandour@sita.aero
Active PR
Sawsan Ghanem
Tel: +971-4-3900228
+971-4-3900228
Fax: +971-4-3904656
E-mail: sawsan@activepr.bizNotes to Editors:About SITA
© Press Release 2010
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