29 Aug 2010 Press Release
 

Energy recuperation now standard for Audi in Middle East

Energy recuperation now standard for Audi in Middle East
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Dubai, August 29, 2010 - Audi Middle EastAudi Middle EastLoading... reports that all 39 of its available model and engine variants now feature energy recuperation as a standard in the Middle East. The AudiAudiLoading... energy recovery system, which uses kinetic energy during deceleration, increases efficiency, particularly in urban traffic and saves fuel - up to three percent, depending on the driving cycle.

The alternator operates with a new intelligent control system. It increases its secondary voltage during coasting and braking phases, producing more electric power. It then converts kinetic energy - i.e. energy of motion - into electrical energy, which is stored temporarily in the battery. When the car accelerates again, electrical consumers are supplied with power from the battery. In this way the alternator can operate at a low load when driving off and accelerating.

Jeff Mannering, Managing Director of Audi Middle EastAudi Middle EastLoading..., comments "Efficiency is standard in every AudiAudiLoading.... We don't need a marketing claim for it, because it is what Vorsprung durch Technik means. For AudiAudiLoading..., efficiency is the sum of many individual steps - many of them invisible to the customer, from engine sector, ancillaries and transmissions to energy management, body construction and driver assistance. We are systematically investing over EUR 5.5 billion for the period 2010 through 2012 and some 80 percent of that amount will be channeled directly into new products, lightweight construction, and drive technologies of the future."

A video on energy recuperation and the AudiAudiLoading... efficiency lexicon, with more information on AudiAudiLoading... efficiency systems, can be downloaded here:

ftp://ftp.avme.net (enter in "My Computer")

ID: press

PW: pres#123

Folder: Efficiency

-Ends-

AUDI GroupAUDI GroupLoading... sold around 950,000 cars in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. AudiAudiLoading... produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the AudiAudiLoading... A6 at the end of 2007 and of the AudiAudiLoading... A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. AudiAudiLoading... currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the AudiAudiLoading... Group is planning to invest around €5.5 billion in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, AudiAudiLoading... plans to significantly increase the number of models in its portfolio to 42.

AudiAudiLoading... has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for AudiAudiLoading...'s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established AudiAudiLoading... Environmental Foundation.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle EastAudi Middle EastLoading.... The current Middle East model range comprises the A3 Sportback and A4, the A5, S5 and RS 5, the A5 Sportback, A5 Cabriolet, A6, S6, the TT and TT RS Coupe and Roadster, the A8, S8, the Q5, Q7, the R8 , the R8 V10, and the R8 Spyder V10.

ExtraCake PR
Rami Joudi
Mob: +971 (0) 50 7590 987
Email: rami.joudi@audi.avme.ae

Audi Middle EastAudi Middle EastLoading... Communications
Karin Haferkorn
Tel.: +971 (0) 4 2045 888
Email: karin.haferkorn@audi.avme.ae

© Press Release 2010

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