| 25 Aug 2010 |
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DIB ranked best banking brand in UAE in latest YouGov Siraj study
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Bank recognised as leader in every category Dubai, August 25, 2010: As further evidence of the strength of its brand, Dubai Islamic BankDubai Islamic Bank
has been named the top performer in the UAE banking sector in the latest YouGov Siraj BrandIndex survey that monitors 474 brands across 16 sectors. The survey is based on the opinions of more than 750 UAE-based respondents interviewed every fortnight. For the first time in the bank's history, DIBDIB
has taken the top position in the overall BrandIndex banking category, which is the cumulative yardstick to measure several brand health parameters such as quality, impression, value, recommendation, reputation, satisfaction, buzz and attention. This reflects the immediate impact and strong recall that the DIBDIB
brand has created in the minds of consumers in the UAE. "We are extremely pleased that the local public has once again recognised Dubai Islamic BankDubai Islamic Bank
as their banking brand of choice," said Kashif Moosa, Head of Corporate Development, Dubai Islamic BankDubai Islamic Bank
. "Our top position in every category further highlights our focus on providing innovative products and services that meet the needs of our diverse customer base." The banking sector was launched as one of the initial eight sectors tracked by YouGov Siraj, a regional leader in online market research and survey design, when BrandIndex was introduced last year. Dubai Islamic BankDubai Islamic Bank
has been tracked ever since, and has consistently performed as a top banking brand across all parameters. The results are also testimony to the recent successful communication efforts of Dubai Islamic BankDubai Islamic Bank
in projecting the bank, as one that leads the competitive banking landscape with a distinctive and contemporary image. -Ends -
INDEX:
Dubai Islamic Bank
Abu Dhabi Islamic Bank
Emirates NBD
National Bank of Abu Dhabi
Mashreq Bank
Noor Islamic BankAbout Dubai Islamic Bank
Dubai Islamic BankDubai Islamic Bank
(DIBDIB
), established in 1975, is the first Islamic bank to have incorporated the principles of Islam in all its practices and is the largest Islamic bank in the UAE. DIBDIB
is a public joint stock company, and its shares are listed on the Dubai Financial Market. The bank enjoys a reputation as a leader and innovator in maintaining the quality, flexibility and accessibility of its products and services. The bank currently operates 63 branches in the UAE. DIBDIB
has been proactive in creating partnerships and alliances at both the local and international level. The bank has established DIBDIB
Pakistan Limited, a wholly owned subsidiary which has a network of 36 branches across 16 major cities in Pakistan. DIBDIB
has also started operations in Jordan, with the establishment of Jordan Dubai Islamic BankDubai Islamic Bank
DIBDIB
has won the respect of its peers around the world for many years, and its leading position has been reaffirmed by the 34 awards that it has won in 2008 and 24 accolades in 2009, across diversified areas, including retail, corporate and investment banking. The bank's most recent awards include "Best Islamic Bank in UAE" for the fifth consecutive year by Islamic Finance News, "Best Islamic Bank in UAE" by Asiamoney magazine, and "Best Islamic Finance Bank" by N-Y based Global Finance magazine.For further information, please contact:
Nicholas Nesson/Gunjan Chaurasia/Tasneem Abdur-Rashid
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
E-mail: n.nesson@asdaa.com/g.chaurasia@asdaa.com/t.rashid@asdaa.com
© Press Release 2010
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