| 23 Aug 2010 |
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What's your fear factor?
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Oral-B and Crest survey reveals top phobias in the GCC
United Arab Emirates - Dubai August 23rd 2010: Would you rather hold a spider than rise to the top of Burj Khalifa? Or visit a dentist instead of getting on a plane? The public's reaction to these and other fears have been exposed through a new survey by Oral-B and Crest into phobias and anxiety across the UAE and Saudi Arabia.
The results show it's not good news for citizens living in Dubai! In a city of skyscrapers and elevators the number one phobia is Acrophobia 'fear of heights' (44%) followed in second place by claustrophobia 'fear of enclosed areas' (34%).
However it seems its good news the region's oral health, as more people would rather visit a dentist for treatment than speak in public or encounter a spider, with Glossophobia (fear of public speaking) and Arachnophobia (fear of spiders) ranked in third (31%) and in fourth (30%) place respectively, compared to only 19% of people afraid of visiting the dentist.
The research was conducted as a continuation to Oral-B and Crest's 'Let's give the UAE a Bigger Smile' campaign, a drive to educate the local community on Oral Hygiene and encourage them to visit the dentist more regularly. Free dental checkups in schools, labor camps and shopping malls have taken place, and the world's leading oral care brands conducted the survey in an attempt to uncover what might be holding people back from visiting their dentist regularly.
Speaking about the results Ali Faruqi, Oral-B and Crest Brand Manager (Arabian Peninsula) said:
"Oral-B and Crest mission is to educate the community on oral hygiene. We initially commissioned the survey to see if we could help uncover people's fears of visiting the dentist, but what it has shown us is there seems to be quite a conundrum between enjoying the high life of Dubai and its high rise living!
"We are pleased to see that dental phobia scored lower down the list than we expected. Over the past three years, in partnership with the Ministry of Health, we've brought dentists closer to the public through community events delivering over 5,000 free dental checkups.
Despite appearing lower down the phobia rankings, 1in 5 people still stated they had a Dental phobia, so we have launched a campaign to help overcome these fears"
The survey findings showed the top dental worries were fear of pain, sound of dental equipment and embarrassment over the condition of their teeth. This is holding people back from visiting the dentist.
In response Oral-B and Crest have now launched practical advice and tips to help dental phobics overcome their fears, which can be found on the Oral-B and Crest facebook page 'Oral-B and Crest'.
There are also plans to hold dental phobia open day sessions in partnership with Dr Michael's Dental Clinic network. Dr. Michael Formenius, Principal Owner and Clinical Director of Dr. Michael's Dental Clinic said:
"For those with dental phobia the thought of a dental visit is terrifying. Though most dental procedures aren't painful, being examined alone can make people feel stressed and uncomfortable. People with dental phobia also have a higher risk of gum disease and early tooth loss
"Poor oral health has been found to be related to some life-threatening conditions, such as heart disease and lung infections. Avoiding the dentist may have emotional costs as well. A damaged tooth can make a person self-conscious and insecure, smiling less or keep their mouths partly closed when they speak."
Oral-B and Crest commissioned Maktoob to conduct the survey from over 1700 respondents.
-Ends-
Procter & Gamble (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Impact Porter Novelli
Public Relations
Angie Sharaf,
Senior Account Executive
Telephone: + 9714 3304030 Ext. 427
Fax: +9714 3304031
E-mail: a.sharaf @ipn.ae
© Press Release 2010
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