| 22 Aug 2010 |
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American Hardwood Export Council eyes prospects within growing hardwood import market in UAE
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High-impact event to highlight environmental credentials of U.S. hardwood products and their importance in sustainable design
The American Hardwood Export Council (AHEC), the leading international trade association for the American hardwood industry, is set to conduct a free seminar called 'Designing & Working with American Hardwoods' in Dubai, targeting architects and interior designers in the UAE. The high-impact event, which will take place on September 26, 2010 from 7 to 9 PM at the Park Hyatt Hotel, will revolve around educating attendees about the wide variety of American hardwood species as well as their important environmental credentials and their importance in sustainable design. AHEC officials are positive of the impact of the seminar given that American hardwoods are well established in the Gulf and have been specified in many high end private, commercial and public projects.
The event will centre around two key presentations, given by Criswell Davis, Sustainable Hardwood Design Consultant and Bob Sabistina, Hardwood Technical Consultant and will be geared towards architects and interior designers, as well as manufacturers who use hardwoods in the production of furniture, flooring and joinery. Davis will provide in-depth information on the U.S. hardwood forest and its environmental credentials, as well as on the variety and commercial availability of American hardwood species and the potential they offer for design and end use in the Middle East. Sabistina will provide an introduction to the grading of American hardwood lumber according to the National Hardwood Lumber Association (NHLA) rules, which will include a practical demonstration.
"This seminar offers an excellent opportunity for architects, interior designers and other industry professionals to gain a more in-depth understanding of the unique characteristics and advantages of American hardwoods. Further, the event is designed to allow for full audience participation thereby offering a unique opportunity for anyone coming into contact with wood products to learn about American hardwoods at first hand from industry experts. We have organised this seminar in other countries across the region and the response has always been very positive, and so we are confident that we can generate the same level of interest here in the UAE," said Roderick Wiles, AHEC Director for Africa, Middle East, India and Oceania.
"The UAE market is demonstrating stable growth, which we believe marks an important turning point as customers, manufacturers and other industry players become active again. As we continue to monitor increased demand for American hardwoods in the UAE and the rest of the MENA region, we will be undertaking further initiatives to highlight the exemplary qualities of our products and how using them can benefit the furniture, construction and other industries in the region. Through this seminar, we aim to engage specifiers and manufacturers and shed light on various issues, which will ultimately help them make more informed decisions," concluded Wiles.
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About AHECThe American Hardwood Export Council (AHEC) is the leading international trade association for the U.S. hardwood industry, representing the committed exporters among U.S. hardwood companies and all the major U.S. hardwood production trade associations. AHEC runs a worldwide programme to promote American hardwoods in over 50 export markets, concentrating on providing architects, specifiers, designers and end-users with technical information on the range of species, products and sources of supply. In addition, AHEC also produces a full range of technical publications. Visit: www.americanhardwood.org.
© Press Release 2010
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