| 21 Aug 2010 |
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All new Ford Taurus named 2010 Saudi Auto ' Car of the year'
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First Middle East Award for Ford's flagship sedan
2010 Taurus adds to its International Car Of The Year (COTY) accolades
After one year in service, the hot-selling 2010 Ford Taurus is posting a resale value increase of 39 percent - or $7,100 - over the 2009 model
Leading Arabic language automotive magazine Saudi Auto gives its 'Car of the Year' award to the most outstanding new car sold in Saudi Arabia and the Gulf markets, as voted by an independent jury of professional automotive journalists.
"This is quite a coup for Ford Taurus and we thank Saudi Auto and the members of its jury for recognizing our flagship sedan as its 2010 Car of the Year. This is the first major Award for the Taurus in the Middle East, but based on the car's ability to turn heads and win fans, we are sure it won't be the last," said Larry Prein, Ford Middle East's Managing director.
Bakur Azher, publisher and editor in chief of Saudi Auto, and jury member of the Car of the Year award said, "Ford Taurus is quite simply a great car. Up against some tough competition, it stood out for its driving performance, affordability, safety, and industry-leading technologies that are usually only available in premium models. For us, Taurus was the clear victor."
Ford Taurus
The Taurus features an impressive set of standard and available industry-exclusive technologies that add convenience, connectivity, safety and value for customers. They include Adaptive Cruise Control, Collision Warning with Brake Support, Intelligent Access with Push Button Start, MyKey™ , Blind Spot Information System (BLIS™) with Cross Traffic Alert, Rain-Sensing Wipers, EasyFuel™ capless refueling, Ford SYNC® that provides voice-activated telecommunications and entertainment connectivity, Navigation System, Sony® Audio system, Multi-Contour Seats with Active Motion™, and a second generation SecuriCode™ Keyless Entry Keypad.
Ford Taurus resale value up
With all the improvements in design and technology, the hot-selling 2010 Ford Taurus is commanding impressive results at auction in the US, posting an average 39 percent increase in resale value - or $7,100 - over the 2009 model. The resale value of the new Taurus after one year now surpasses that of one of its strongest competitors, the 2010 Toyota Avalon.
Key contributors to the residual value improvement of the sedan are the design, quality, customer satisfaction and state-of-the-art technology offered with the 2010 Ford Taurus.Ford Taurus Pride Points
The new and redesigned Ford Taurus is no stranger to Car of the Year awards and industry recognition. Last December, the 2010 Ford Taurus was named International Car of the Year (ICOTY) at the Los Angeles Auto Show, which followed a win in the 'Best New Family Car over $30,000' category at the annual Automobile Journalists Association of Canada's (AJAC) Car of the Year TestFest. The Taurus also made it into the Top Ten Family Cars of 2010 in Kelley Blue Book's kbb.com.
Other accolades the 2010 Ford Taurus has accumulated since its launch last year, include:
- Edmunds.com Technology Breakthrough Award
- 2010 Best Redesigned Vehicle by kbb.com
- kbb.com 2010 Best Resale Value award in the full-size car category
Ford Taurus Ramadan Roadshow
Saudi consumers in Riyadh and Jeddah will soon be able to see for themselves why Taurus is gaining so much attention. Taurus roadshow activities will begin at the Kingdom Mall, Riyadh from August 18th to the 25th before moving to Red Sea Mall, Jeddah from August 29th to September 5th 2010, featuring exciting activities including a simulator ride and on-the-go baby-foot (foosball) matches.
"Since its arrival early this year, Ford Taurus has been a huge success. Taurus is simply the perfect example of bringing premium features at an affordable price and we are excited to show all of these to our customers here in the Kingdom," said Hussein Murad, Ford Middle East Sales director.-Ends-
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 178,000 employees and about 80 plants worldwide, the company's automotive brands include Ford, Lincoln and, until production ends as planned in the fourth quarter of 2010, Mercury. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
Ford Motor Company's history in the Middle East goes back to over 60 years. The company's local importer-dealers operate more than 100 facilities in the region and directly employ over 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered nearly US$1 million in grants to over 120 Middle Eastern environmental projects since 2000.
For more information on Ford Middle East, please visit www.me.ford.com or log on to our channel on YouTube located at www.youtube.com/user/fordmiddleast and follow us on www.twitter.com/fordmiddldeeast, and www.facebook.com/fordmiddleeast.
For more information, please contact:
Sue Nigoghossian
Ford Middle East Public Affairs
Tel: 971-50-454-3640
971-4-3327767
Email: snigogho@ford.com
Chloe Martinez
ASDA'A Burson-Marsteller
Tel: 971-50-544-8536
971-4-335-5969
Email: c.martinez@asdaa.com
Tarek Al Moukachar
ASDA'A Burson-Marsteller
Tel: 971-50-4281826
971-4-335-5969
Email: c.t.elmoukachar@asdaa.com
© Press Release 2010
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