| 10 Aug 2010 |
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Master Jeweller 'Aaron Shum Jewelry' opens Middle East headquarters in Gold Land Dubai
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Extensive collection of the finest jewellery and time pieces
Design aesthetics meets technical sophistication
Regarded by the world's gold and jewellery trade as a master jeweller, Mr Aaron Shum has a strong business imprint across the world with an established presence in Hong Kong, Japan, Europe, USA, Australia and China. The Dubai operations will serve as Aaron Shum Jewelry's hub for the entire Middle East region and beyond.
With a strong manufacturing base in China and an international design team, Aaron Shum Jewelry adheres to the latest in manufacturing techniques and has many patents to its credit in jewellery design and production. The company has a well-experienced design team and creates unique fashion jewellery pieces based on the latest market trends.
Mr Aaron Shum said: "Over the past decade, Aaron Shum Jewelry has forged strong relationships with gold and jewellery retailers, designing and manufacturing exclusive jewellery brands for several leading retailers in the Middle East. With the opening of our Middle East headquarters in Dubai, we are consolidating our presence here and will embark on a focused regional expansion strategy."
He added: "The new office will enable us to meet the growing demand from the region, and also offer retail customers the opportunity to source our world-renowned brands of jewellery and time pieces. Our Dubai showroom will uphold the characteristics that make the Aaron Shum Jewelry brand distinct - high quality, superior value and unmatched design excellence - all offered at direct factory rates."
The brand Aaron Shum Jewelry is renowned among those who follow global trends. The varied range of jewellery and time pieces are showcased at international exhibitions, where visitors make pre-bookings. The opening of the new office-cum-showroom offers the opportunity to source these hugely sought after jewellery and time pieces here in Dubai at factory rates.
Among the exceptional products to be showcased at Aaron Shum Jewelry include the Coronet Solitaire, which is a world-wide patented design of the company. It amalgamates six diamonds on an elevated centrepiece to create a solitaire effect. Resembling a carat-sized diamond, it is offered at less than 10 per cent of the price. The Coronet Solitaire range features stylish rings, ear-rings, pendants, necklaces and bracelets.
Aaron Shum's Gemtique collection features gemstones and jewels, set in variants of 18-carat white, rose and yellow gold. The vivid coloured genuine gemstones are cut and polished by Swarovski. La Posy Collection also blends coloured gemstones and jewels, and reflects the distinctive quality and superb cuts that Aaron Shum Jewelry has developed.
The jewellery will also showcase Miki pearls, Icestrella-Diamond, Charles & Colvard Created Moissanite, Inogems, Junior Diamond, Passport Diamond, Princess Ross and Treasure South Sea pearls. Among the superior watches at Aaron Shum Jewelry are renowned brands such as ARBUTUS, TEMPORIS, JEAN D'EVE, BULER Swiss Watch, K & Bros from Italy, and BLAULING.
About Aaron Shum Jewelry:
Founded in 1985, Aaron Shum Jewelry Limited is one of the leading names in Hong Kong's jewellery industry with a global footprint that covers the Far East, Japan, China, Australia, Europe, the US and the Middle East.
With state-of-the-art manufacturing units and an international team of designers, Aaron Shum Jewelry sets a unique niche in the industry by providing world-class jewellery and time pieces. Led by an ambition for originality and an eye on creativity, Aaron Shum has successfully launched and founded several unique brands.
One of the highly acclaimed brands 'Coronet Solitaire' has earned worldwide patented design and features six skilfully and invisibly amalgamated diamonds with an elevated centre-piece to create a stunning solitaire effect. 'Gemtique' is an exceptional jewellery collection of floral shaded natural and precision-cut gemstones by Swarovski.
To meet with the market's growing demand, Aaron Shum Jewelry has utilized its resources to developing and enhancing the Design Division blending expertise and innovation to build and implement its brands into a variety of products, such as the exceptionally successful lines, Icestrella and La Posy.
Certified to ISO 9001:2000, Aaron Shum Jewelry is a life member of Hong Kong Jewelry Manufacturers Association, Diamond Federation of Hong Kong, Chamber of Jewellery & Jade Manufacturers of All-China Federation of Industry Commerce.
Mr Aaron Shum, personally, has served for 10 years on the Hong Kong Trade Development Council Jewellery Advisory Board, and served two terms as Chairman of Hong Kong Jewellery Manufacturing Association, and is now Consultant to the Board. He is elected member of the Hong Kong Brand Development Council and Honourable Chairman of the Chamber of Jewellery and Jade Manufacturers of All China Federation of Industry Commerce and Vice President of Manufacturing Sector of CIBJO, The World Jewellery Confederation.
For more information, please contact:
Jomet Joy
Sutra Communications
Jewelry
Mob: 00971 50 4384838
Email:jometjoy@gmail.com
P.O.Box: 33645 - Dubai - UAE
Tel : 00971-4 -2353636
© Press Release 2010
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