| 02 Aug 2010 |
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Brother showcases latest top-of-the-line products during IDC's IT Managers Forum Egypt
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New technologies on the rise as growth projections for EMEA MFC market expected to exceed 12 per cent
Brother Gulf, the Middle East subsidiary of Brother Japan, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes and offices, is showcasing its latest top-of-the-line products at the 'IDC IT Managers Forum Egypt', which opened today at the Four Seasons Hotel in Cairo. Bullish projections for the MFC market in the EMEA region, which according to latest IDC research will witness a 12.2 per cent growth by 2013, is driving the need for new technologies in colour laser multifunction peripherals and printer devices, and has prompted the manufacturer to stage an extensive participation at the event. Brother's presence is also part of its expansion initiative in Egypt, where it recently named a new distributor - Smart Technology Company (SMARTEC).
Commenting on the importance of adopting MFCs among SMBs and enterprises, Shinji Tada, Managing Director, Brother Gulf, said, "It is important for IT managers, most of whom are focusing on finding ways to cut down on their expenses, to look for holistic solutions that does not only reduce costs but also ensure optimum quality. Our products have been developed to help companies save as much as 30 per cent on their imaging costs. The growing consumer awareness of the efficiency and advantages of utilising an MFC rather than a single function printer in the Egypt market presents excellent prospects for us, which also prompted us to participate in this pioneering event."
While IT spending has been significantly affected by the economic recession since the second half of 2008, opportunities within managed print services are expected to become more aggressive as new vendors emerge and more customers begin to thoroughly appreciate the financial benefits of adopting technologically-advanced tools and solutions. The IDC IT Managers Forum: Smart IT Buyer Forum brings together business and technology experts from across the region to present best practices on how to become a smart IT buyer in a crisis situation.
"We are confident that our presence in this event will allow us to get closer to potential industry partners and IT managers, who will definitely benefits from the highly innovative technologies we have to offer. This is also in line with our aims to entrench our presence deeper into the Egyptian market, where we aim to achieve a 25 per cent increase in our domestic market share," concluded Tada.
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About Brother International Corporation Gulf:
Brother International Corporation Gulf is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company's Middle East headquarters, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International Corporation Gulf has authorized distributors across the region, including in the GCC countries, Levant region, Iran, and East, West and Central Africa. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother's product range also includes Labelling machines, Electronic Typewriters, Laminators, Stamp Creators, Home and Industrial Sewing machines and Industrial Embroidery machines.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
© Press Release 2010
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