| 01 Aug 2010 |
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Go Green with Xerox Emirates
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'Think Before You Throw Your Ink'
Dubai - U.A.E, August 1st 2009 - Xerox EmiratesXerox Emirates
, the leading enterprise for Business Processing and Document Management Services, today announced the start of their environmental and sustainability program: 'Think Before You Throw Your Ink'. The program highlights the 'Go Green' strategy that Xerox EmiratesXerox Emirates have previously laid emphasis on and have initiated along with their partner, EnviroServe. The program is focused on toner and cartridge collection, sponsored by Xerox EmiratesXerox Emirates and organized by EnviroServe.The UAE is currently introducing environmental initiatives, which align with the Dubai Strategic Plan 2015, to adopt a sustainable development approach through integrating environmental outcomes with all development policies. Xerox EmiratesXerox Emirates' 'Think Before You Throw Your Ink' underscores the company's support for Dubai's efforts to address global environmental challenges.
"We pride ourselves on attaining our goals for sustainability by means of going beyond what we directly control. We aim to engage with our suppliers, our customers, our employees and other important stakeholders to extend our reach and magnify our impact," said Andrew Hurt, General Manager of Xerox EmiratesXerox Emirates. "Xerox EmiratesXerox Emirates has decided to take its current successful recycling program, 'Go Green' which is a collection of e-waste such as toner and cartridges, to the next level by offering customers the recycling of XeroxXerox and other brands' e-waste with the 'Think Before You Throw Your Ink' program within the UAE."
Xerox EmiratesXerox Emirates has built and developed a strategic partnership with EnviroServe, a company established under a professional license for "Pollution and Environment Protection Services", for the removal and recycling of print cartridges and toner bottles from its customers' premises. The removal and recycling of e-waste extends beyond just the XeroxXerox product range to include non-XeroxXerox e-waste and to once again prove that it is truly focused on sustainability.
"We are proud to have developed such a partnership with Xerox EmiratesXerox Emirates
, as both companies have congruent goals, and aligning our sustainability strategies has proven beneficial toward attaining our environmental goals," said Stuart Fleming, CEO, EnviroServe As Xerox EmiratesXerox Emirates is committed to leadership in environmental protection, this will be an on-going nationwide campaign aimed at encouraging businesses to increase their environmental awareness by keeping clean and going green.
Xerox EmiratesXerox Emirates
will deliver the branded recycling boxes to all interested organisations, once the boxes are full, EnviroServe will collect, store and then ship them to recycling partners in Europe. A recycling certificate will be sent to the organization as proof of their participation in the "Think Before You Throw Your Ink" campaign. For more details on the campaign, please see the link below:http://www.enviroserve.ae/about/tonerrecycling.php
XeroxXerox currently has one of the widest ranges of environmental friendly products, such as the ColorQube 9200 series, which is proven to use 9% less energy and leave a 10% smaller carbon footprint compared to other devices. The ColorQube 9200 series also includes solid ink imaging technology that has reduced the use of plastic cartridges by almost 90 percent. A normal cartridge-based toner printer generates 204kgs of waste compared to a XeroxXerox solid ink printer which generates only 10.5kgs of waste.
-Ends-
EmiratesEstablished in 1985, Xerox EmiratesXerox Emirates
is a joint venture between the Mohamed Hareb Al Otaiba Group and XeroxXerox Limited and markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award as well as the Sheikh Khalifa Award in 2006. Xerox EmiratesXerox Emirates is also ISO 9001:2000 certified for the Quality Management System which supports the Service and Logistics Operations. Xerox EmiratesXerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results. For further information on Xerox EmiratesXerox Emirates, visit www.xeroxuae.com Contact Details
Chenine Groenewald
Renno Communications Group
Tel: 971 55 5711 694
Email: chenine@rennocg.com
© Press Release 2010
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