| 01 Aug 2010 |
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Samsung activation events mark another milestone for Thinkscape
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DUBAI, 1 AUGUST – Thinkscape Icon, a specialist in exhibition, interior design and retail design has just concluded several Samsung Wave phone launch events in UAE and Kuwait, marking yet another successful delivery.
SamsungSamsung
via its global agency Cheil has commissioned Thinkscape Icon to design, build and event-manage SamsungSamsung activation projects in Dubai and Kuwait that reflect its spirit of “smart phone for smart living”. In line with the phone’s name and its BADA technology (which means “ocean” in Korean), an underwater theme is used.
The displays include using 100 pieces of Wave phones mounted on structure panels to create an illusion of schools of fish in the ocean. Others include organic coral shaped display stands and creative lighting effects.
“The guests also get to experience ‘a day in the life as a Samsung Wave user’ as design and lighting of the displays brings the visitors through different functions of the phones in the morning at home, afternoon at work, and evening with friends,” said Agnes Tan, an associate at Thinkscape Icon.
Thinkscape Icon is a member of Malaysia-based Thinkscape Group, which has a presence in Dubai, Kuala Lumpur and Singapore.
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Thinkscape Group (www.thinkscapegroup.com) consists of companies specialised in brand strategy, brand identity and brand experience. It is a trans-diciplinary consultancy group that covers a full range, from the conceptualisation and creation of a brand, to identity and communication design, interactive media, exhibition planning and design, experiential marketing, 3D animation, film and architecture.
Businesses on its client roster range from sushi bars and boutique hotels to banks, NYSE-listed firms and entire cities.
The group is led by flagship company Thinkscape Sdn Bhd, Malaysia's MSC- (multimedia super corridor) Status company and an associate member of the Association of Accredited Advertising Agents (4As).
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