| 29 Jul 2010 |
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du announces AD SPORTS package with full coverage of Barclays Premier League to the UAE's football fans
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Watch the most exciting football league of all time in stunning HD format for just AED 31/month
Dubai, UAE, 29 July 2010: Confirming its position as the preferred provider of premium TV entertainment, dudu
is bringing complete coverage of the Barclays Premier League - one of the most popular and prestigious football championships, to the homes of the UAE's sports fans. Football enthusiasts can enjoy the most exciting football league of all time by simply subscribing to dudu's AD SPORTS package for just AED 31 per month."Having offered the best deal for the recently-held football event, we are now pleased to be offering our dudu TV subscribers the hotly-awaited Barclays Premier League through AD Sports, which enables football fans to enjoy all the matches, hassle-free, from the comfort of their own homes. This latest offering proves yet again that dudu is committed to providing top-class home entertainment and is focused on bringing top sporting events to the UAE's viewers," commented Farid Faraidooni, Chief Commercial Officer, dudu.
The AD SPORTS package - which begins airing from 14 August 2010 - includes full coverage of the event, during which 20 English football clubs play 38 games each, totalling 380 games in the season, all in superior High Definition (HD) format. Also, for the first time in the U.A.E, fans can follow the league closer than ever before with a dedicated 24/7 Premier League TV channel, broadcast and produced straight from the UK. The broadcasting rights for this premium sports event have been secured by the Abu Dhabi Media Company (ADMC), and the AD SPORTS TV package will comprise six TV channels. Coverage of the event includes pre and post-game analysis and live reporting from the stadium with Arabic and English commentary. Also featured in the package is a special set of 24/7 EPL programmes including Weekend Previews, Weekend Reviews, Official EPL news, 'Goal Rush', 'Goal of the Week', 'Team of the Week' and 'Player of the Week'. The package will also include live coverage of the Formula 1 in high definition format (HD). The Barclays Premier League is an English professional league for association football clubs. At the top of the English football league system, it is the country's primary football competition.
To subscribe to the AD SPORTS TV package, customers can visit our dudu shop, or alternatively visit www.dudu.ae/epl to book the package.
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About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.
Among dudu
's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care. For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.
• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.
• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008
• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 200
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: dudu.ae">saugat.chatterjee@dudu.ae
Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 275
Mobile: +971 55 495 6487
Fax: +971 4 367 2615
Email: gregory.henderson@dubai.mslpr.com
© Press Release 2010
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