| 29 Jul 2010 |
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DSS yields positive economic results in H1
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The successful kick-off of Dubai Summer Surprises (DSS) 2010 has impacted the national economy of the UAE positively with economic indicators showing a robust growth in all vital sectors during the first half of the year.
Inbound travel has also substantially picked up during DSS, with airline carriers including state-owned Emirates reporting a 68 per cent to 90 per cent load factor in the first half of DSS, boosted by various travel offers and promotions.
With inbound travellers increasing, the hospitality sector likewise saw a positive 15 per cent increase in demand for rooms across budget, mid-range and premium hotels. Hotel managers say there has also been a marked increase in bookings from across the GCC countries.
Modhesh World, the largest indoor theme park in the region also recorded a five per cent increase in gate sales, with Modhesh and various edutainment offers delighting more than 260,000 visitors in the first four weeks of this year's summer celebrations.
"The positive results reported by our partners and stakeholders point to another successful year for DSS, proving once again that Dubai is a popular summer destination, with its fantastic retail, leisure, entertainment and promotional offers," said Laila Suhail, DEPE Chief Executive.
Last year, DSS attracted 2.2 million visitors with consumer spending reaching AED3.37 billion in a span of 65 days.
"This year, with the event being organised for only 52 days, we are looking to sustain the same momentum or surpass it and looking at statistics from the first half of this 13th edition, we are well on our way to achieving this," she added.
Since inception in 1998, DSS has entertained more than 17.5 million people with a total expenditure of AED 22.5 billion and is considered the biggest summer festival in the region and a globally recognized spectacle eagerly awaited by families from all over the world.
By Mahmood Rafique
© Bahrain Tribune 2010
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