| 21 Jul 2010 |
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Gulf Air Signs Exclusive Branded-Content Deal With CNBC
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Bahrain's national carrier sponsors new series - Who's Who in the Middle East
London, 21 July 2010: CNBCCNBC
, the leading business and financial news channel, has announced a new branded-content deal with Gulf AirGulf Air, the Bahrain-based international airline. The campaign is running on CNBCCNBC across Europe, the Middle East and Africa until February 2011.Gulf AirGulf Air is sponsoring Who's Who in the Middle East, a series of vignettes featuring interviews with leading business figures from the region, including Joseph Ghossaub, chairman and CEO of Menacom; Khaled Hassan Rashed, CEO of Corecap and Mohammed Al-Habtoor, CEO of the Al-Habtoor Group. Gulf AirGulf Air branded opening and closing billboards air around each vignette. Who's Who in the Middle East airs during peak programming throughout the business day.
has also produced a combination of 60 and 30 second advertising spots for Gulf AirGulf Air, which will run throughout the campaign. Filmed on location in Bahrain, the messages of the spots vary; some spots will showcase Gulf AirGulf Air as a leading carrier in the region while others will feature Gulf AirGulf Air employees giving a personal narrative about their passions, which reinforces the care and attention that lies behind the airline and its employees.Paul Maraviglia, Vice President Sales, EMEA at CNBC, said: "We are very pleased to announce this branded content deal with Gulf AirGulf Air. It's yet another example of the innovative and targeted advertising solutions we can provide high-profile brands as they seek to reach the C-suite audience in the EMEA region."
Kyle Haywood, Chief Commercial Officer, Gulf Air added: "As the carrier with the largest network in the Middle East connecting the region with rest of the world, the campaign with CNBCCNBC
across the EMEA region will further enhance Gulf AirGulf Air's position as an international carrier with a leadership position the region. We look forward to welcoming more business travellers onto our flights, which serve a diverse network of worldwide destinations through Bahrain, the business Hub of the Arabian Gulf." - Ends -
About CNBCCNBC
in EMEA:CNBCCNBC
, First in Business worldwide, is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe, with three regional networks in Asia, EMEA and the US. In EMEA, CNBCCNBC is the only real-time, pan-regional business and financial news network dedicated to CEOs, senior corporate executives, the financial services industry and investors. The channel is available in approximately 130 million homes, 1,400 banks and financial institutions and leading hotels across Europe, the Middle East and Africa. Additionally CNBCCNBC.com gives you access to live streams of all three CNBCCNBC regional networks and to the world's most comprehensive archive of business news videos ever assembled. CNBCCNBC is a wholly owned subsidiary of NBC Universal. NBC Universal is the broadcasting unit of the General Electric Company (GE).For further information, please contact:
Richard Lambert / James McKeown at Braben:
Email: cnbc@braben.co.uk
Tel: +44 (0)20 7025 8021
© Press Release 2010
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