19 Jul 2010 Press Release
 

Maximize Your Mobile Web Experience With New Mini Phone From LG

Maximize Your Mobile Web Experience With New Mini Phone From LG
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Enhanced mobile web and social network experience with ultra-fast Phantom Browser supporting HTML 5
Dubai, UAE; 19 July, 2010: LG Electronics (LG)LG Electronics (LG)Loading..., a global leader and technology innovator in mobile communications, today officially launched its new LG Mini (LGLGLoading... GD880), a pocket-size communication hub that maximizes the mobile web experience.

LG Mini is the first phone to use LGLGLoading...'s HTML 5-compatible Phantom Browser, which offers a much faster and more stable internet experience. Mini also includes special internet applications and social network connection features that make keeping in touch with online friends easier than ever.

LG Mini is a 3.2-inch full touchscreen phone that feels solid in the hand and is small enough to fit into any pocket. A button-free face contributes to Mini's simple and sleek personality while textured metal accents on the sides add to the phone's visual appeal without detracting from its clean look. This design won LG Mini a red dot award and if product design award in March.

"Our research shows that most people think current full touchscreen phones especially smartphones -- are too bulky, too clunky and too difficult to use," said Mr H.S Paik, President of LG Electronics GulfLG Electronics GulfLoading... FZE. We developed LG Mini to deliver the smartphone-like features that people want in a beautiful and compact package that is also user-friendly."

Maximum Mobile Web Experience

LG Mini is the first phone to offer LGLGLoading...'s new Phantom Browser. Built for speed using the latest Webkit standards, the Phantom Browser delivers an on-the-go web experience without any limits. Not only is Phantom faster, it is also fully compatible with today's most popular websites. Mini's expanded memory allows for advanced multitasking, supporting up to 10 browsers windows open simultaneously.

As the first HTML 5-compatible feature phone, Mini fully supports GoogleGoogleLoading...'s Latitude, Gmail, Calendar, Google Maps and Google Buzz services, with the same functionality and speed as on a desktop PC. Improved JavaScript and Flash performance means flawless video playback from sites such as YouTube. With navigation tools Intelligent Zoom and Touch-to-Zoom, web pages load at a size optimized for reading on Mini's screen.

Maximum Connectivity

Social network connectivity is fully integrated into LG Mini so keeping in touch with online friends and making updates on popular social networks sites including Facebook and Twitter is simpler and faster. LG Mini also supports LGLGLoading... Air Sync, which wirelessly synchronizes information and data to a computer, the web and the phone. Even if the phone is misplaced, important data can still be accessed from any PC. LGLGLoading...'s new On Screen Phone feature makes controlling Mini even easier. It shows the phone's interface on a computer screen so files can be dragged and dropped directly from the phone to a computer.

Maximum Convenience

Online Applications provide access to late-breaking information and entertainment in real-time. Applications from BBC News and AccuWeather are pre-installed and content from partner Amazon, CNN International, The New York Times, eBay and Fox News will be available through the LGLGLoading... Widget Gallery.

LG Mini also offers push email, 5.0 megapixel camera, Wi-Fi, A-GPS, FM radio and 7.2 Mbps HDSPA. The LG Mini will be available in July and will retail at AED 1,499.

-Ends-

About LGLGLoading... Electronics, Inc.
LGLGLoading... Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LGLGLoading... comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LGLGLoading... is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LGLGLoading... has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LGLGLoading... acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LGLGLoading... Electronics Mobile Communications Company
The LGLGLoading... Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LGLGLoading... creates handsets that provide an optimized mobile experience to customers around the world. LGLGLoading... is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

For media information:
Haneen Aweidah or Adnan Abdel-Razzak
Tel 971 4 3344930
fax 971 4 3344923
Email: Haneen.Aweidah@lg-one.com
Adnan.Abdel-Razzak@lg-one.com

© Press Release 2010

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